There is a whole different ballgame when it comes to digital marketing and it’s free. Wait, what!? Yes, you heard me. It’s free! It’s called SEO or Search Engine Optimization.
If you’ve been living under a rock and this acronym doesn’t ring even the minutest sound of a bell, then let’s touch base with what it is, how it works and how it can catapult your business to success, come hell or high water.
Why Your Business Should Invest in SEO?
Let’s say you just started your first e-commerce business and you’re running around like a headless chicken because you don’t know where to start advertising.
Considering the huge slice of budget needed in paid television or newspaper advertisements, you feel like you’re stuck in limbo and don’t know what to do.
Well, there’s no need to scratch your head anymore because with the help of SEO or organic searches, as what it’s also popularly called, you can let the world see your products or services online! It works by first choosing the best SEO firm that’ll rank your ads on the first page in Google, so whenever users search keywords related to your business, your ad pops up and will have a higher probability of getting conversions.
It means, getting customers! And the best part is, wait for it… You don’t have to pay every time a user clicks on your ad, unlike PPC! It’s important to look before you leap when choosing a marketing strategy so let me give you 10 reasons why your business should invest in SEO:
1) People All Around the World Can Finally See Your Company!
It’s important that the best SEO firm you choose sticks to the best SEO practices. If they do, your website will appear in the first top 10 list in search engines like Google, Yahoo! or Bing.
So whether your end goal is to gain more customers or educate more people about your service, rest assured SEO will increase the possibility of reaching that goal.
2) Advertising to the Right People
When you invest in SEO, you can be assured that it’s reaching the right target audience because these users are already interested in your product or service in the first place.
All you need to do is to make sure the proper keywords are used so you can rank. See, not a dime wasted!
3) It’s Cost-Effective
SEO is, beyond the shadow of your darkest doubts, the cheapest advertising strategy above all else! Unlike PPC, you don’t have to pay every time a user clicks on your ad, not only do you increase quality traffic but you also relate them to conversions, it’s the best of both worlds!
4) Your Company Will Have Higher Credibility
Think of it this way, if you try to search for something online, would you assume that the companies ranked on the second page have more credibility than those on the first page? If you answered yes, then there’s obviously something wrong with you.
But of course not! If your company appears on the first page of search engines, then users will automatically assume that it’s a trustworthy website.
5) Higher Return On Investment
A digital marketing report said SEO gains more leads for B2C and B2B companies than other marketing strategies like PPC, email marketing campaigns, or social media marketing.
One of the tactics of SEO marketing is through YouTube and as you may know, producing and launching a YouTube video is as easy and cheap as pie!. (Why Your Business Should Invest in SEO?)
6) It’s A Long-Term Investment!
While converting to SEO marketing will generate positive results for up to 6 months, there are several ways you can keep your ads on the top of the page. Because SEO is a consistent and long-term process, you arguably get gradual increases in your revenues over time!
7) There’s No Time Like the Present
Technology is somehow making its way to every household in the world! You can see children as young as 10 use state of the art gadgets or tablets.
So you can be sure SEO will be present for as long as people use the internet. SEO is far from getting into the archives of digital marketing history!
8) Keep Up with The Competition
Because SEO started in the 1990s, you can expect that a lot of companies have switched to digital advertising.
Don’t stay behind the curve, you need to keep up with the trend and do what your competitors are doing. If you think you have a really competitive niche, then let your company be known to the public! Don’t stay behind the curtain, be on the center stage!
9) Consumers Use Google for Everything
Do you always try to Google product reviews before actually buying the product? Well, I do! While Instagram and Facebook are creating the standard for how women should look in the virtual world, online product reviews are also setting the metric for product and service quality.
Almost 80-90 percent of consumers search for reviews online and do their shopping online as well. There is a better chance of success when you invest in SEO marketing than paying for television ads! You can take my “key” word for it!
10) It’s Trackable
If you pay for expensive television ads, will you know if people are actually buying your products or redeeming your services because of that ad? No, right? Well, the beauty of SEO is you’re provided with analytics that tracks which ads are performing well and which ones aren’t.
For example, you advertise your company on Facebook or Instagram and according to analytics, 70% of your target market doesn’t even use Facebook or Instagram.
So all you have to do is ditch it, regroup, maybe change the keywords for more effectiveness, or also try a different platform.
You’re getting your money’s worth investing in the best SEO firm while you’re also on your way on the crest of a wave and all you have to do is ride it all the way to success!
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