How To Optimize Your Blog For Search Engine?
Business blogging is a reality today and is considered one of the game-changers in online marketing.
However, writing alone is not sufficient to improve the visibility of your blog since it is contingent upon the search engine optimization (SEO) to a large extent. Still, not many bloggers are aware of how to optimize their blog and make it SEO-friendly.
How To Optimize Your Blog For Search Engine?
Search engine optimization is an absolute necessity for blogs and websites. When any Internet user searches anythingon a search engine such as Google, they get the most relevant results.
Obviously, they prefer opening the websiteson the first page. It’s rare that any modern user would bother going to even the second page of results, especially if they get what they need from the first.
Hence, in order to stay top of the online business, bloggers must make sure that they capture the relevant traffic according to their niche industry. Failing to do so would waste a huge chunk of resources that go into marketing a blog.
This is could result in a costly waste of time if the blog is integrated with a business website.In other words, if a blog is not optimized properly for the search engine, it could be more of a liability than an asset.
Below are some tips on how you canoptimize your blog for the search engine in order to increase its visibility. Just follow them precisely and you’ll be on your way to make it to the top rankings of every search engine:
1. Perform Keyword Research
Keyword research is the first thing to keep in mind when making any article, page, or site SEO-friendly. Of course, a good writer would naturally include relevant keywords in their writing.
The same applies for someone who is adept at making quality videos or uploading relevant images. However, proper research is important since it would give one access to the correct tools and techniques to use.
It is essential for a startup or beginner blogger to do their homework on how to include keywords.
They might not be used to including the relevant keywords even when providing precious content on a topic. As a result, not many users would even get to their content, let alone read it.
To avoid this demotivating occurrence, the Google Adwords Keyword Tool and semrush.com are good resources for finding relevant keywords. Additionally, these online tools would even look up the keywords and phrases your successful competition is using.
2. Use Keywords Accurately
One must also make use of keywords throughout their content. Blog posts, video descriptions, image captions, etc, are all part of the blog. They should do their part in attracting traffic as well. (contd.: How to Optimize Blog For Search Engine?)
The placement of keywords is best in the title, headings, sub-headings, first sentences, conclusion, and the anchor text of your content. Tags and Meta descriptions are other ways to make your blog a strong search engine magnet.
3. Know Your Limits
One of the worst actions a blogger could undertake is that of ‘keyword stuffing’. This entails loading your content with so many keywords that it becomes supremely irritating.
Viewers and readers of blogs don’t like to feel that they’re looking at an advertisement even when they’re reading a blog. The quality of your content would go down, and you would lose visitors.
Additionally, too many keywords will make Google and other search engines flag your site as spam. This would cause it to be actively demoted from the first page of results. Thus, your blog would paradoxically become even more irrelevant due to the overuse of keywords.
Use your keywords and other optimization tools smartly. Optimize your picture descriptions, for example. You can also reference other blogs and sites with links.
This would be a well-appreciated gesture as well as increase the chances of their linking back to you. The more prestigious the other blog, the more traffic you would get on yours.
4. Provide Subscriptions
A company blog, or any other type, should have a subscription option for their loyal readers. RSS or Feed Subscription buttons, crucially placed, could give interested viewers a chance to get updates.
Once they are notified of new posts on your blog, they would automatically flock to it, thereby increasing your traffic with little to no effort on your part. (contd.: How to Optimize Blog For Search Engine?)
5. Integrate With Social Media
Social media platforms are now a must for any company. If one has a blog, they probably also have several social media accounts like Twitter, Google+, Facebook, LinkedIn, and the like.
It’s simply a matter of clicks to share your blog on several platforms in the relevant places. It’s not just a matter of posting the blog link, but also promoting your content.
For example, if everyone is talking about the MET Gala, you could tweet the link to an article you wrote about it. Hootsuite is just one of the many free programs that allow users to post links to their blog posts.
6. Upgrade Your Content
Even if one uses all the tricks in the book, they still might not get enough hits. This may be because the content itself is not that great to start with. Quality content is in huge demand these days, when anyone can just churn out a jumble of words and post it on the Internet.
The absolute first action a blogger must take is to make sure their content is of high quality. That means it should be informative, relevant to the topic, and accessible.
It should be easy to read but not to a babyish extent. Plus, if viewers don’t find some content engaging or find it overflowing with keywords, they can easily switch to someone else’s page.
Focusing on the qualitative part of your content is also highly rewarding in terms of backlinks.
When search engines detect other websites and blogs linking your site, it’s more likely to move you up in its rankings. Your page would then automatically gain recognition and be known as a place of valuable information and updates.
A blogger or blog manager must motivate themselves to keep updating their pages and include the proper keywords. They have a lot of mediums to choose from when uploading content, so there’s no excuse not to update frequently.
A company blog, in particular, should have updates at least once a week. However one should always make sure they don’t go overboard, or their optimization techniques may backfire.