How to Choose a Powerful Domain Name for Your New Venture?


We live in a technologically advanced world where the internet is a powerful tool for connecting businesses with consumers. And when it comes to setting up a new business, choosing a powerful domain name is one of the most important things you can do.

Great domain names can be hard to come by, so successful companies such as Facebook and Tesla will shell out millions of dollars to secure their domain names.

Yet, this is no longer a secret as entrepreneurs of all sizes are catching onto this concept. After all, most business owners know that a good domain name can be the difference between success and failure in a business.

Although you probably don’t have millions to spend on a domain name, you can still take some steps to secure a powerful name for our new venture.

Top Four Tips For Finding a Domain Name

1. Focus on Brandability

Brandability is the single most crucial factor when choosing a domain name for your business. This is due to the fact that 90% of all buying decisions are made subconsciously, with 77% opting to buy a product or service based on its brand.

Domain names considered to be brandable are those that are scalable, unique, memorable, and intriguing. In many cases, premium domains do not contain keywords that announce their industry or purpose. These names act as a blank slate on which the founder can create the brand’s identity.

Obtaining brandable domains like Lyft, DoorDash, or Amazon is vital because these names are enough to engage customers and make them want to learn more. A credible business name generator is the easiest way to find the perfect domain name.

2. The Shorter, The Better

When it comes to choosing a domain name, the shorter the name is, the easier it is to remember.

And aside from being short and simple, these domain names are often easier to pronounce and easier to search, which are essential elements when choosing a domain name.

Then, there’s the working-memory buffer, which states that the human brain can only memorize so many characters accurately.

The golden number is between 3 and 7 characters but should never exceed 12. Anything above this number is too much for the brain to handle.

This is why domain names that are complicated or too long are more challenging for customers to remember and are typically mistyped during online searches. But the worst thing is that long domain names can make your business look unreliable or spammy.

3. Stick with .com, .net, or .org

The internet is far more advanced today than it was 15 years ago, but when it comes to domain extensions, none compare to a .com. In fact, a study conducted by the Domain Name Association found that even though newer extensions grew by 145% from 2016 to 2017, there’s not one that’s as popular as .com.

So, regardless of what name you choose, just be sure that it ends in .com if you want to make your brand appear credible.

The only downfall to this is that .com extensions tend to be more expensive than other options.

For those looking for an affordable alternative, you can try adding a county-specific code to the end of your domain name, such as, or simply choose .co or .io when in doubt.

4. Beware of Using Keywords

Including a keyword in your domain name is a sure-fire way to communicate your industry to consumers by spelling out what type of services you offer.

However, though these domains are easy to recall and SEO friendly, the drawback is that using keywords can make your name hard to brand, limit your scalability, and may make you appear generic.

Don’t Do This While Choosing a Domain Name for Your New Venture

  • Don’t use misspelled words
  • Don’t include numbers
  • Don’t use underscores or hyphens
  • Avoid infringing on trademarks
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