Many people, when it comes to user experience, would opt for an app than a website because of a much better user experience.
As consumers spend more and more time on applications, the need to invest in a mobile app has escalated and has also increased the demand for the services of an app development company.
For every business today, mobile apps have become more inevitable, regardless of size and scale. With the transformation of mobile phones to smartphones, the very aspect of consumer reach has changed. With the likes of geolocation technology and push notifications, engaging with consumers has never been very easy.
How to create a mobile app? The following could help you get a better picture of what matters most when creating a mobile app for a small business. Of course, you could partner with a mobile app development company to get a project done the way you want it.
Tips in Building a Mobile App for Small Brands
It’s the superior user experience that actually makes people use mobile applications instead of websites. When creating an app for a small brand, this is something you should not scrimp on no matter how tight the budget may be.
It’s a great idea to hire an expert app development company to help you create intuitive and simple user flows, what typography to use, and so on.
Remember that when it comes to personalization, alerts, notifications, payment system integration, and many more, mobile apps are better than websites.
When designing and developing an app, keeping all those in mind is vital. There are UX designers who could help you bring your app to the market.
2. Keeping it Simple and Relevant
Replicating your existing website into a mobile app may seem appealing. However, in reality, people would only use an app if it provides them with something different and is more convenient.
Regardless of the amount of time people spend on apps, the number is limited to around 30 every month, thus no friction would be tolerated unless you have something exceptional and unique to offer.
People like using applications that serve a purpose. This could be anything, from shopping, information, entertainment, more productivity, and so on.
With so many options available, they tend to go for apps whose designers have managed to avoid over-complexities and keep the interface minimalistic and close to the globally accepted standards.
3. In Line with Branding
Small businesses have one concern that hits them repeatedly—competition with famous brands. 32 percent of small brands address this issue by seeing branding as one of the top priorities when developing a new mobile app. An app that’s properly done could create an even stronger brand.
When more individual parts of a brand coincide with each other, the more trust you will gain from customers and the bigger chance for them to accept your business offer.
When working with an app development company, make sure to emphasize the importance of the design that goes hand in hand with the overall company branding.
If you have not decided on branding yet, consider spending some resources on it and stay ahead of the game. The economy today is an era of fierce competition.
The slogan, corporate identity, logo—all of these are brand identification elements. The better you could distinguish your small businesses from the competition, the more customers you will have.
4. Dedicated Application Development Team
A study, it showed that more than 46 percent of small brands make use of their in-house staff to craft an app. They have a better grasp of the business and require less knowledge transfer while keeping development costs minimal.
Another option would be to hire a mobile app development company that could build the app as per your specifications.
Developing an app for small businesses could be accomplished in several ways. Depending on the functionalities, a small business could choose between:
- A mobile app development company that provides expertise, full support, and timely delivery, but is often costly.
- DIY builder software for those with simple application requirements.
- A freelancer with lower hourly rates but has limited expertise and offers limited support.
5. Connect with the Audience
Before you start developing a small business mobile app or improve your existing one, make sure to make a complete study of the target audience. Consider your offerings and how to expand your reach. Determine who your audience are, what they like, and where they live.
You also get an insight into the technical aspect of app development by studying your audience. Decide whether to make a native app or otherwise, the platform to use and so on. Consider ways to reward your audience by choosing you instead of your competition.
Unlike websites, mobile apps are not aimed at the general public. If people actually make the effort to allocate space in their phones to your business, you have to look for ways to thank them for it. Consider points, offers, events, and personalized suggestions.
6. Prioritize MVP (Minimum Value Product)
Your small business mobile app need not be very fancy, at first at least. Creating a minimum viable product, depending on the nature of your business, could help convey the idea of the app faster and at lower costs while helping to work around small teams’ concerns and less budget, which are natural to small brands.
Time is money and time lost means lost money. Poor timing is one of the common reasons for a product to fail. If they have been launched earlier on, they would have succeeded.
An MVP is a basic app with minimum functionalities and features that allow you to test working hypotheses as well as get customer feedback.
With MVPs, you could also find investors. The first thing you should do is to launch the simplest app version first. Building an MVP first is a very sensible and common strategy, thus, there are so many small business examples we could name today.
There are several ways how to create a mobile app for a small business today. With the above points, you could build a great mobile app for your small brand that will not cost you an arm and a leg.
Again, the important thing to keep in mind all the time is the expectations of your target audience and how to optimize the app to the best o your abilities.