Have you ever thought about why WordPress enjoys such adoration and popularity? Well, since it offers everything from being open source to easy to use, SEO-friendly, regularly updated regularly, beginner-friendly, simple straightforward, and comprises a plethora of features and functionalities, caching plugins, themes, and libraries, why the heck not?
On and all, WordPress seems to be a pretty general concept in today’s digitalization era. In fact, some of the notable big brands are found making the most of WordPress, for example – sony music, Techcrunch, The Next Web, Time Magazine, Microsoft News, Mashable, TED Blog, Vogue, Reader’s Digest, and so forth.
Moreover, I have come across lots and lots of people evangelizing the virtues of WordPress like never before. And FYI, gone are the times when WordPress was considered another mere blogging platform.
We are fortunate enough to witness how the platform has outdone itself and surpasses all the misconceptions and conventional beliefs. It may quite interest you to know I have seen many platforms come and go, but that’s not the situation with WordPress.
Why Choose WordPress to Strengthen Your Online Presence in 2022?
Whether you are a beginner or you have been in this online business for a while, you should know that WordPress is an inevitable name to take into account.
Now those who are non-techies might have heard about the term before but didn’t get a chance to get well-acquainted with it. Well, it’s never late. Keep reading the following post.
What is WordPress? Earlier introduced as a CMS platform (Content Management System), now is highly preferable for developing any website whether it’s informative or eCommerce.
Right from blogs to portals, personal sites, eCommerce stores, you name it and you get it! So here you can kill two birds with one arrow – a powerful website builder and a robust content management system. No wonder, it powers 40% of the entire internet.
When to use WordPress?
- Building a perfect website
- Starting a blog
- Selling course online
- Create an informative website
Further below I would like to mention certain benefits of considering WordPress over other platforms and technologies for your upcoming web development project.
#1 Easy to use
WordPress is extremely easy to use in comparison to other platforms. Whether you have just begun using the platform, fret not, WordPress is not complicated or some kind of rocket science.
All you have to do is simply get started with it, and check out the dashboard, and its interesting menu options. From there you can create a wide range of posts and pages, customize website design, add navigation menus, and way beyond.
More or less, all this is possible without any technical hiccups. It may quite interest you to know that the WordPress platform always tends to remain updated at regular intervals. So as a beginner you may find this somewhat overwhelming, but after a while. Everything will be alright!
#2 Customization and Personalization
There is no point in creating a stoic website or one which has no soul or personal touch in it. Though this one is available for free, still you have several options in regards to customization and personalization.
Check out the thousands of free templates available and if you still didn’t find a perfect fit, then you can even purchase one. Apart from themes, you can easily change colors, upload your brand logo, change the background, create attention-grabbing sliders, and customize things pretty thoroughly.
One of my personal favorite themes is Astra, it has the potential to offer a professional look and features more than 90 ready-made templates again which can be customized easily.
Another interesting benefit offered by WordPress is additional SEO support. The platform has the potential to offer SEO friendliness like none other options around.
Now tell me what’s the point in creating a website if it cannot be easily ranked on Google or any such reliable search engines? And creating a WordPress-based website means you don’t have to pay SEO experts to get your website ranked quickly on the search engines.
WordPress does it all! There is this plugin called Yoast SEO, which is a freemium tool used to check whether everything from your keywords to the content is in shape or not. The tool has the potential to monitor all your important pages and optimize them to a great extent.
If you upgrade to premium, it will be like a cherry on the cake, precise insights, internal link-building suggestions, ad-free experience, and whatnot!
Of course, this is not it! There are several other benefits offered by WordPress such as high-end flexibility, strong community, security, simple content creation, REST API, Speed loading, Cost-effective option, and more! WordPress is here to stay, no two ways about it.
I hope now you know the overall significance of WordPress across the globe and why this is something you should be opting for right away. Moving on! Further, I would like to mention some of the best WordPress Banner plugins to take into consideration for 2022.
Top WordPress Banner Plugins!
First and foremost, do you know why are banner plugins used? Any type of plugin or tool is used to grab the attention of potential visitors and increase sales and ROI.
Now have you seen a shop’s sign? I am sure that’s something we try to observe in the first go. Similarly, the banner of your website is extremely important if you want to gain the first impression right.
Not to mention they act as a great addition when done right. On a website banners usually are set at the top and bottom so that the user experience doesn’t get interrupted.
In fact, today several websites have started using their banners as coupon codes featuring hefty discounts. You see there are banners featuring advanced targeting options. So you can offer personalized messages right away to the right bunch of people.
Further, I would like to mention some of the best WordPress banner plugins to keep in mind while creating a website. Also, all the below-mentioned names are tried and tested and they can assist you well in increasing conversion rates.
If you ask me about one of the finest WordPress banner plugins to take into consideration, then I would look no further than OptinMonster. In fact, it has been recommended by experts as lead generating tool.
Try yourself and we assure you that you will discover your conversions been increased by 600%. No Kidding! It is available for free. OptinMonster comprises of a floating bar that attaches to the top or bottom of the page. Here banners don’t annoy the visitor.
It offers full support for popup banners and convinces visitors to stay for the long run. More or less, they become more intrusive. Have you tried to spin to win banners? This is it! By doing so, you can build customer loyalty in WordPress like no other platform.
It may also interest you to know that it comprises fully mobile responsive templates. Now what kind of banner templates are available here? Well, for collecting names email addresses, phone numbers, and call to action (CTA) buttons, everything can be taken care of here.
Here you do get the liberty of showing different banners for those who are visiting your site for the first time and for the second and fifth time.
Another interesting WordPress Banner plugin to consider is Trustpulse. In fact, it is considered the world’s social proof software. Do you think TrustPulse traditionally gives banners? Of course, not! Not actually!
Though you do get alerts regarding, someone visiting your site, how these promotional activities are working for you, regular updates, and much more. Here you can even think of running an action message campaign.
By doing so more and more followers can be expected. Also, you can make the most of these notifications. For example, how about redirecting a user to relevant landing pages, signup forms and so more?
Now many of you have this misconception that coding skills are required. Within a few clicks, you are done with social proof notifications. Some of the core features of TrustPulse include:
- Multi Campaign types
- Non-intrusive social proof
- Customization control
- Codeless campaign builder
- Personalization notifications
TrustPulse also comprises of built-in analytics through which you can gain the best conversion rates. TrustPulse license starts at $5 per month.
#3 WooCommerce Banner
Another worth considering name is WooCommerce Banner. As the name implies, it is highly meant for WooCommerce shops. So what exactly happens here? Businesses can seamlessly add or upload banner/carousel sliders.
Plus there is no restriction in adding. What I mean is this is possible for your shop pages, user carts, checkout page or Thank you pages.
In fact, these kinds of banners are considered to look great irrespective of the device and its type. Also, here you get a wide range of preview options before you even begin promotions.
Some of the core features of WooCommerce Banners and Carousel Slider include:
- Ease of use
- Options that can be previewed
Adsanity is one such beginner-friendly WordPress and Management plugin worth taking into consideration. Here you can create as many advertisements as possible. You can even think of creating google Adsense. All you have to do is use web design software and simply upload it to WordPress.
AdSanity comprises Ad Group, Random Ad, and Single Ad. All three widgets can be availed from the dashboard and placed on your WordPress blog or website.
Now many of you have this question, is it possible to group ads together? With AdSanity, of course, it is! As soon as you are done with creating ads and assigning them to different groups, place them instead of placing single ads.
The ad groups will keep on showcasing different ads as soon as the page gets refreshed.
On and all, WordPress is here to stay and so are the aforementioned best WordPress banner plugins. Each Plugin offers its best when it comes to powerful personalization.
So if you are publishing something or commencing an eCommerce site, look no further than these plugins. This content management system has all my attention and not just me even the web-savvy users and web novices have started acknowledging the same.
I hope the following guide was much of help. So what are you sitting tight for? Time to build an online store using WordPress and the aforementioned banner plugins. In case, if you still have any doubts or queries, feel free to mention that in the comment section below.
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