How to Identify a Qualified SEO Expert

(LAST UPDATED: )

Search Engine Optimization (SEO) is an online marketing strategy that webmasters rely on for their online visibility and publicizing.

Table of Contents

How to Identify a Qualified SEO Expert?

With SEO, all major search engines like Google, Yahoo and Bing will be able to rank you depending on how relevant your web content is. That said, if you want millions of internet users to find your website or blog with ease, then SEO is a strategy that you must consider.

This article is meant to help you identify the best from the hundreds of SEO experts that will pop up on your search list. Please read on for some tips and tricks on how to hire an SEO expert.

Be informed –

The first rule of thumb is to be aware of what SEO is before you can start looking for someone to hire. This way, you will know exactly what you will be looking for and you will be able to judge their knowledge and skills. So, start with free online tutorials and websites that cover SEO for beginners.

When learning about search engine optimization, you should understand the difference between search engine optimization and search engine marketing. Although the two are much alike, SEM is a paid strategy for search engines like the pay per click ads whereas SEO is a form of online advertisement that focuses on boosting traffic to the site and improving search engine rankings. (Contd.:How to Identify a Qualified SEO Expert)

Interview a number of experts –

Now that you know exactly what SEO is and the difference between SEO and SEM, you will be in a position to interview potential candidates for the position.

For an easy start, you can seek referrals from your fellow webmasters. However, use the recommendations you get carefully to ensure that you hire someone who is right for you. At the end of the day, what one webmaster needs might not necessarily be exactly what you need. Ensure that you get someone who will elevate you.

Attend SEO seminars and forums –

Such seminars will give you exposure when it comes to search engine optimization. In fact, during such sessions, you are likely to meet, interact and perhaps interview a few potential candidates. Through the networking, your search for an SEO expert will be less stressful.

Do online search –

Using an ordinary internet search, look for SEO companies like KottonGrammer Los Angeles SEO Companywithin your area of residence. Using their level of qualifications, you can get in touch with a number of them. And if possible, book an appointment to meet them face to face and interview them further. It will be much easier if you meet up and vet them depending on your specific needs and desires.

Be strict on the years of experience –

Let’s be honest, search engine optimization is not easy as most people presume. It needs experience, skill and knowledge for one to get good results. So, no matter how desperate you are to find an SEO expert for your site or blog, never settle for someone who is inexperienced. (Contd.:How to Identify a Qualified SEO Expert)

Quick Tip:

as much as schooling is important, focus more on someone who has experience. Someone who has the experience understands clearly that SEO is ever-changing and can adapts to the changes whenever they happen.

Question their SEO techniques –

Different SEO experts apply different techniques to build a website’s traffic and improve its visibility. So, ask your candidates what techniques they intend to use on your website. The most important techniques that you should look for are content creation, link building, keyword optimization, and social media marketing. (Contd.:How to Identify a Qualified SEO Expert)

Well, there are the must-consider factors when looking for someone to help you optimize your site. Proper SEO is a necessity for every website or blog. Truth is, with the immense competition these days, you have no choice but to outdo your competitors. And what better way to do that than to apply reliable SEO techniques?

Sujain Thomas

Sujain Thomas is an experienced blogger who has written articles for several renowned blogs and websites about various uses of social media to engineer more business traffic on business websites. Currently, she is working with a Los Angeles SEO Firm as a part-time freelancer.