7 Advantages of Having Responsive Websites

A responsive website is a form of Website design technique which makes the website adapt to the different screen sizes of the visitor’s viewing device.  The primary objective of the responsive website is to provide an optimal viewing experience to the user no matter what type of device they are accessing the website.

History of Responsive Websites

7 Advantages of Responsive Websites

Back then late ’90s and early 20’s one of the biggest issues with the regular websites is the developers have to develop multiple versions of the website that adapts to different screen sizes.  Thus it makes harder to maintain each website with the progress in technology.

In order to solve this issue the concept of the responsive website was introduced, In fact, the first Responsive website was developed in 2002 by Audi.com. However the concept has been termed as fluid website, elastic website and flexible website etc, it was not until 2010, that Ethan Marcotte, an independent web developer who also wrote a book on responsive web design, formally coined the term responsive design.

Since then, the advancement of mobile technology has made a responsive website to become an integral part of every business today.

Why does Responsive Website matter?

A responsive website has been a major talk in the business sector in recent days. No matter the size of the business whether small are big everyone is working on Responsive strategy. In order to explain the importance of the responsive let’s start with the obvious mobile technology development. We are living the Smartphone era where everything you need is right in your pocket.

Undoubtedly there is no wrong in saying people nowadays use a mobile phone than toothbrushes.

A Recent report in 2019 stated around 4.39 billion of the total world populations are using the internet to find their requirements out of that 3.99 billion people are accessing the internet through Smartphones.

As the number speaks it all, it is obvious to know to say why most of the companies are switching their strategy to mobile-friendly websites.  In this mobile era, a company that fails to cater to the mobile user can consider themself dead.

If you are still not yet convinced? Here are some more statistics: 

  • Google announced websites which are mobile-friendly can have an increase in search ranking
  • And also Google recently stated that more than 70% of the search is made through smartphones and tablets than on desktop.
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Well, that is all to say it is clearly evident that there is a surge in the number of mobile users every year.  Therefore it is important to have a website that is mobile-friendly which adapt to different screen sizes.

7 Advantage of Responsive Website Design

Apart from this, there are quite a few advantages responsive websites have in their sleeves. Here in this article, I going to bring forward some of the advantages of the responsive website design.

Drives More Traffic

Among the many advantages of of responsive websites, improved traffic is the major one. According to the recent report of Statista shows the second quarter of 2019, approximately 48.91 % of traffic comes through Mobiles. It shows that more than half the percentage of traffic is originated from mobile devices. Therefore, if you wanted to enhance your business it is increasingly important to have a mobile responsive website that can fit all types of screen sizes.

Cost-Efficient and less- Maintenance

A responsive website is cost-efficient as it reduces the investment and maintained of the developing individual website for each device with different screen sizes. For instance having two separate websites of mobile and desktop you need to have two different sets of marketing strategies, two set development teams and two sets of admin panel (Especially for an e-commerce website).

Thus it requires double investment and maintenance. With a Responsive website approach, a responsive website is less of a headache and also helps to concentrate he single website to improvise the business.

Enhance the User Experience

A responsive website can help to increase the user experience. One of the primary factors which determine the quality of the website is the user experience on the website.  About 88% of the user not likely to return to the website after the bad user experience. This shows if the user feels like the website is not user-friendly and they are always forced to pinch-zoom in and zoom out they most likely won’t stay on the website.

However, if the website is responsive it can be viewed across any device and screens, therefore, users can browse through the website without any problem. Thus increase the stay time user on the website.

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Less Bounce Rate

If your website is slow and sloppy there is higher the chance you will lose your potential audience! However, if the website is responsive and it is compatible with the all the screen sizes most likely user will stick to your website for a long period of time which result in a low bounce rate.

Increase in Lead and Conversion Rate

High User experience and Lower bounce rate can increase the conversation rate. Unfortunately, it only does its job at 50%.  If the website is not responsive and every time the user redirect to device-specific website to access your services than possibly your visitor will lose interest in services. Having a responsive website can improve the lead and conversion rate.

Improves SEO

As I mentioned above in 2105, Google stated that the Website which is mobile friendly can have increase ranking. And also we all aware of the Google penalties website for various factor one of the main factors are duplicate content. Have 2 or 3 device-specific website with the same content might lead to the Google penalty.

Responsive reduce the effort of the link building, Link building is considered to be one of the important factor for may SEO experts. Having two or more websites can lead to less focus on website and also confuse the user on which page they are landing.

Advantages of Responsive Websites: Conclusion

Smartphone users are increasing day by day so does the business. In order to survive in a competitive world, one must adapt to growing customer needs. If you are website is still on not responsive and outdated its time to take a step towards responsive.

Santhosh Mathew

Working as a Content writer in ProPlus Logics. I Love Writing on topics that are related to branding, promotion, Search Engine Optimization and website development.

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