Video is an extremely potent marketing tool. However, just a few businesses take advantage of it. You’ll discover 12 compelling arguments for using animated marketing videos for business.
Table of Contents
12 Reasons to Use Videos for Marketing
1. People love videos
Everyone knows that videos are more engaging than words. They are simple to absorb and deliver the information you need in a concise way. Moreover, smartphone users also love to view videos. They assist your readers to remember the information you present better.
2. Learning through videos is simple
Customers are more likely to grasp your product’s operation if they can see it in action. In fact, you may demonstrate your goods in front of a buyer in a video. Information may be conveyed in an engaging and understandable manner via animated films. They also make it simpler to sell.
3. Videos establish trust
Consumers will be more likely to purchase your things online if you provide them with video demonstrations. It is via this method that you will be able to acquire the confidence of your clients. Your long-term connection with them will benefit greatly from this approach. What’s more, when people trust your brand, they will become your ambassador for their loved ones.
4. Boost the number of sales and conversions
When you add a product video to your landing page, you may improve conversions by up to 80 percent and increase revenues quickly. Video has such a big effect since sight is the most dominating of the senses.
5. Excellent ROI
According to 76% of businesses, video delivers a great return on the investment made. Creating videos is no longer a tough or costly undertaking. In addition, editing tools are improving and becoming more affordable. Smartphones are capable of recording video.
6. Encourage social media
Video sharing is popular on social media platforms. Keep in mind, though, that individuals offer their feelings rather than facts. In fact, over 75 percent of internet users are prepared to share marketing videos provided they are interesting. Social network postings are vital for attracting visitors to your website, even if they don’t provide a direct return on investment.
7. Boost the level of commitment
Because it’s so simple to watch, video is a great instructional resource. It’s evident that reading lengthy explanations is a waste of time. Videos are also fantastic at obtaining action from your laziest audience.
8. Increased visibility in online search results
Google likes video, and it owns YouTube which is none other than the second-biggest search engine in the world. Your site will subsequently be able to rank highly for the keywords that were previously out of reach using standard SEO techniques. People are more likely to stay on your site if they can view videos, and this tells search engines that you have valuable information.
9. Easy distribution
Distributing movies via the internet is a piece of cake these days. There are various places you may download such as YouTube, Dailymotion, Vimeo and others. It is very simple to embed videos on your sites on your social networks.
10. Reach all demographics
Most social networks have a certain demographic profile according to which the platform is popular. People of all ages, genders, and nationalities enjoy watching the videos. It’s a significant benefit.
11. A unique experience based on individual preferences
No other kind of advertising can equal the impact of a well-produced video. Videos are a great way to show your consumers how passionate you are about your brand and encourage them to make a purchase. Your emotions may be infectious, remember that.
12. Email Marketing is more successful
You’ll notice tremendous results with this campaign if you include in-app videos in your email messages. Your click-through rates (CTRs) will rise as a result, as consumers are more inclined to watch a video than read a whole article.
From now on, you can no longer continue your marketing approach without adding video marketing. This will definitely improve your company.