When it comes to building quality backlinks, most webmasters put all of their focus on creating great content. When it comes to influencing your search engine results pages (SERPs), link building is right up there with great content.
Backlinks are a major part of search engine ranking algorithms and can account for a significant amount of traffic to your website.
Why Every Business Should Run a Backlink Analysis?
Simply put, backlinks are the lifeblood of a website. There is a direct correlation between search engine rankings and backlinks. Search engines such as Google use backlinks from websites as a vote of confidence by the users of the content.
The higher the votes, the higher the rankings will be. Backlink analysis is an important aspect of SEO because it allows you to monitor your link profile over time and see how it’s changing.
Help Access Domain Authority
Backlinks analysis is a crucial factor in the success of your website, and it’s important to monitor and keep track of them. Backlinks show search engines that other sites trust your content enough to link to it (which means they think it’s useful).
This helps give your article or website more credibility with search engines, so they’ll rank it higher on their search results pages (SERPs). If a site uses its editorial judgment to link to another page on the internet, there must be some value in that article that makes its author think it deserves to be linked to in their work.
However, just because a backlink looks good on your site doesn’t mean that it’s positive for your domain authority. Before you add any links, you should analyze them to ensure they’re truly worth your time.
Several tools will help you monitor your backlink profile, including Ahrefs, SEMrush, Majestic, and Moz. Check the DA of the site for free here.
Posting on sites with weak SEO will result in you losing money and rankings. Read about the things to be mindful of when performing a backlink analysis.
Analyzing Your Competitor’s Backlinks
If a competitor’s page ranks higher in search results than yours does, then checking the competitor’s backlink profile will show you who links to them (and who doesn’t). You’ll know which websites are linking to yours and how many links each one has pointed to it (and, therefore, how strong those links are).
You can see which keywords people search for when they find your site through another website, which means you can optimize your content around those keywords and anchor text distribution to improve your SEO.
Learn more about competitors’ strategies so that you can improve upon them or even come up with better strategies yourself. This will tell you where your competitors’ strengths lie and whether or not they deserve their ranking positions in Google’s results pages (SERPs). The analysis helps to identify potential competitors, partners, and influencers.
They help to identify high-value links that can boost search engine rankings and improve the user experience at the same time. You can see access to their quality of content and how useful it is compared to yours.
You can also see the authority of the sites linking to their sites compared to yours. SEO managers also need to see the relevance of their links. The stronger the connection, the better the ranking. Track metrics such as backlink acquisition rate over time with your competitors to see your progress.
After doing this, you can reach out to those sites and request a link exchange. You can also hire a link-building service.
Checking For Broken Links
Broken links are like termites that can eat up your SEO rankings. They also affect your user experience by sending them to non-existing pages or websites that have nothing to do with yours.
It can also help determine if any broken images need replacing with new ones. Checking backlinks regularly helps you find and fix these broken links before they affect your SEO or user experience negatively. A good backlink audit service can help you identify threats.
Help Recognize Content Trends
Backlink analysis can help determine what kind of content is popular in your niche. Through it, you will be able to see what type of content or keywords is getting you a bigger portion of the traffic so that you can solely focus on that.
This gives you an idea of what types of content people want to read about, which will help you create better content for your audience. Checking backlinks also helps you find out what people say about your business or product on the web and which sites link to them.
This way, you can take advantage of positive comments that people make about your business or product and use them as an opportunity for promotion. You can see where you should focus your efforts on content marketing and identify high-quality content that can be used as a resource for building out your content strategy.
Based on this, you can find new influencers and partners who could be potential collaborators with whom you share similar goals or values. You can even hire a backlink building service.
Making an Internal Back Linking Structure
Simply acquiring links is no longer enough — you also need to make sure that your link structure is effective. Internal linking is one way to improve your backlink profile and boost your SEO ranking.
By creating a logical structure for your links, you make it easy for both users and search engines to navigate your site. In terms of SEO, internal linking helps distribute page authority throughout your website, which can result in better rankings for your pages.
Additionally, well-structured internal links can help visitors find the information they’re looking for more quickly and easily.
Check for Backlink Dilution and Negative SEO Attacks
The ability to quickly analyze thousands of backlinks and identify their value is a crucial part of any SEO job. Backlink analysis can help to identify and remove spammy or poor-quality links. You don’t want Google penalizing your rankings because of them.
The competition for rankings is so tough that, unfortunately, some competitors resort to unethical practices to hurt your rankings. If you see there has been a spike in referring links, then something might be fishy.
Negative SEO attacks can be in the form of fake link removal requests, fake reviews, false URL parameters, hacking attacks, and content scraping.
Improving Backlink Quality with Infographics
As anyone trying to increase traffic to their website knows, building quality backlinks is essential. One great way to generate those links is by creating infographics and publishing them on authoritative websites.
Not only will this help you drive more visitors to your site, but it will also boost your credibility and authority with search engines. To create an effective infographic, it’s important to first do your research.
Find data that is both interesting and relevant to your target audience, and then design a catchy and visually appealing one.
Analyze Promotion Channels
When you create great content, one of the biggest challenges can be getting people to see it. Luckily, social media provides a variety of ways to promote your content to a wider audience.
Begin by identifying which social media platforms work best for your brand and target audience. Make sure your website and social media profiles are optimized for SEO. Remember to use catchy headlines and attractive images and videos and share them as much as possible.