How To Improve Your eCommerce Store’s Conversion Rate?

# Last Updated On: April 15, 2021 #

Launching and building a full-fledged eCommerce store calls in for a lot of effort, capital resources, and time.

After deciding what you’re going to sell on your eCommerce store, you need to source your products, build your store, and then run paid advertisement campaigns to bring in sales.

You might think it’s the end , you’re all set to generate billions of dollars.

Well not so fast, hold your horses.

The sudden increase in eCommerce sales is fueling the growth of digital competition. Selling in this digital world is not as simple and easy as it looks like. And let us tell you conversions don’t happen overnight. You need to optimize your eCommerce store to improve the conversion rate of your eCommerce store.

The average eCommerce store’s conversion rate is in the range of 2% to 3%.

But do you really want to be average? We hope not.

So, let’s look at some of the most powerful ways to boost the eCommerce site’s conversion rate and outperform in this cut-throat competitive eCommerce industry.

8 Incredible ways to improve the conversion rate of your eCommerce store

Adding high quality product images and videos to your eCommerce website

One of the greatest drawbacks of online shopping is you can see, touch, or try on any physical product.

However, there’s an amazing solution to this problem which is adding high-quality images and video on your eCommerce store.

The best and most helpful thing you can do is to add images of a product captured from multiple angles on your site. If the product is a bit typical to use, add a tutorial video to provide them more assistance.

In this way, visitors will be able to visualize your products better and it will directly improve your conversion rates.

Offering free delivery

As online shoppers are accustomed to Amazon’s amazing customer services, it’s necessary to offer them free shipping.

Free shipping increases the chances of conversion more because heavy shipping charges often put off many shoppers.

If you’re on a tight budget and can’t offer free shipping, don’t you worry.

It’s just a psychological game. To do so just add the cost of shipping to your product prices.

Providing limited time discount offers

Use FOMO to drive urgency among your customers. The key to increase your conversion rate is to offer something which they cannot decline.

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When your discount offer has an expiry, it will cause urgency in customers and they will definitely purchase your product(s) without getting distracted.

Being competitively priced

Bear in mind that what you’re selling the market, other brands are also selling the same thing. So what’s so unique about your offer. For this reason, you need to be competitively priced. Either keep the prices of your products below or at average price.

Also don’t forget to adjust your products prices accordingly. Secondly the quality of your imagery and marketing also play a significant role in improving the conversion rate as it heavily influences customers and motivates them to complete the purchase.

Removing unnecessary steps from checkout process

If your checkout process is complicated, too long, or unconventional, sorry pals but you’ll definitely lose plenty of customers. Therefore, it’s essential to remove unnecessary steps from your checkout process and make it simple and easy for customers.

Asking for a little too much information can frustrate your customers and you might end up losing that sale.

Using cart abandonment software

Abandonment carts is one of the most horrible things that happens with almost every eCommerce merchant. If you don’t know what cart abandonment is, let us tell you briefly, when a visitor lands on your website, browse products, add some of them in the shopping cart and leave your store without completing the purchase, that’s called cart abandonment.

Fortunately, you can use those abandoned carts to increase conversion rate. Cart abandonment software works with customers who add products in their carts, enter contact details, and without completing the purchase leave your store.

This software will help you to send automated follow-up emails to customers with abandoned shopping carts. You can sweeten the deal by offering some discount code or coupon to encourage customers to complete the purchase this time without getting distracted.

There are numerous cart abandonment software available out there, some notable ones are:

  • Klaviyo
  • Omnisend
  • CartStack
  • Keptify
  • Barilliance
  • Digioh

Using live chat software

We strongly believe live chat software can help you improve conversion rates. But there’s a catch, if you choose to integrate a live chat software on your store then you should be able to respond to customers immediately.

If you send them automated replies it will send a bad signal and you won’t be able to build trust. Since everything has become digitized it’s necessary to build a human connection with your customers if you really want to bring in more sales.

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There are plenty of live chat software apps available, some of the popular ones are:

  • LiveChat
  • Chatra
  • FreshChat
  • Olark
  • Quick Facebook Chat
  • Live Chat for Slack

Allowing customers to give feedback and reviews

Do you know why people prefer to buy products from Amazon? Any guesses? Well, the answer is REVIEWS.

Before you purchase any product,what’s the first thing you search for apart from price? Reviews.

Customers always want to know what other people are saying about that particular product. Therefore, allowing your customers to give reviews is very important. You can also offer a discount or coupon as a reward when they give reviews.

Also don’t forget to ask customers about your product quality and services once you’ve delivered the product as it will help you to get more positive reviews which will automatically boost conversion rate of your eCommerce store.

Final thoughts:

To summarise, it is critical to understand that an eCommerce industry is unique and different , so its customers.However, there are a variety of reasons why the conversion rate will not be as high as you would like — or as it may possibly be.

Although the suggestions in this article should get you off in the right direction, you should still be searching for ways to improve your overall site and backend processes. For this, you’ll need to maintain regular touch with your staff and customers.

We hope this article will help you to improve conversion rates of your eCommerce store.

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