Choosing The Perfect WordPress Theme: An Essential Guide For Bloggers

In March 2018 it was found that WordPress powers approximately 30% of the top 10 million websites, according to research conducted by W3Techs, proving that WordPress hosting is one of the best options out there for businesses and bloggers alike. That’s due to its great deal of accessibility, with both free and premium themes available, customization options and ease of use.

How to Choose The Perfect WordPress Theme?

However, with so many options, choosing a WordPress theme can be an arduous and confusing task if you’re going in blind. That’s why we’ve put together a simple yet essential guide for bloggers on how to pick the perfect theme that suits your content, your style, and your needs; and how to stay above water in the sea of 10,000+ themes that are currently out there.

Establish your style of content, aesthetically and practically

First and foremost, you need to outline what the goal of your blog is, what sort of content will be uploaded and how often, and how much customization will be necessary. Knowing the answers to these questions will give you direction when searching for your WordPress theme.

For instance, if the goal of your blog is to be a personable and frequently updated (e.g. travel blogs), then a single column theme with posts categorised by dates will be perfect for you. However, if your blog is more business-oriented (e.g. a photography blog with your portfolio of work) then a tiled homepage with large images and lots of white space would be far more suited to you.

Establishing your style of content in this way can then help you figure out the design aspects of your WordPress theme. Will you need ultimate customization? Or will a blog that allows for key banner images and logos to be uploaded suffice for you? Having a theme specific to your content in this way will also help keep the interface organised, easy-to-use, and looking professional. The navigation will be much clearer to users, and the UPS of your blog will stand out in an instant.

Narrow your options down to user-friendly and responsive themes

Once you’ve established the type of theme you’ll be needing, it’s time to safe-check the themes for their user-friendliness and responsiveness. Making sure your theme is user-friendly is simple. Pick a theme that makes the menu options clear, either in a sidebar or across the top; allows for picture and/or video embedding to the standard that is needed by your blog; and of course make sure text is readable in terms of colour, size, and placement. If any of these aren’t quite right with a certain theme, ditch it and keep searching.

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Checking for responsiveness is also simple, yet requires a bit of testing on your part. A responsive theme is one that is optimized for display of various screen sizes and formats such as tablets, smartphones, laptops, and desktops. There are a plethora of sites online that can help you test for responsiveness, including Google’s own Mobile-Friendly Test.

Whilst the majority of WordPress themes are now compatible with other devices and screen sizes, it is always worth checking how it will look, and which aspects of your theme design are lost when displayed on different formats.

Make sure the customization options are adequate for you

Customization is key when it comes to making your blog look unique and on-brand. From color scheme choices to layout, categorization to embedding options; you need to be able to make your WordPress theme work for you. This is one of the most important aspects of choosing the perfect theme as this is how you create your image. More often than not, WordPress themes offer a demo which also allows you to try out the customization options for the home page and related options.

So make sure you give the theme a test-drive beforehand. If you struggle to find a theme that offers enough flexibility, it may be worth considering paying for a premium theme. Unlike free themes, the premium themes cost a bit more, however, offer a greater deal of customization from drag-and-drop widgets and homepage design, to a wider choice of colors and fonts.

It would also be worth considering which plugins you’ll use to boost your blog. External plugins such as MailChimp and Sumome can help get further reach for your blogs by engaging with your users through email mailing lists and subscriptions; however not all WordPress themes may be compatible. If you’re planning on using any plugins, it is essential to check whether your preferred themes can handle them. Most premium themes are great with external plugins, so again, it may be worth considering paying a bit more for greater freedom with your theme so you can really increase usability and engagement.

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Pick a great WordPress hosting service

WordPress Hosting is something worth considering from the get-go as it can make your blogging experience less stressful and more secure. Hosting services manage your site, take care of the security, backups, caching and WordPress core updates for you. As well as this, they also provide you with staging environments for all of your WordPress installs and external plugins and will load pages on your blog supremely fast, meaning your blog will run like a well-oiled machine for only a small monthly fee.

WordPress Hosting services may also increase traffic, increased page views, lower bounce rates and generally more time spent on your website. For these reasons, getting yourself WordPress hosting is a must if you foresee your blog become something much bigger. After you’ve got all of this sorted, your blog is ready for the internet; and, more importantly, ready to grow in content and audience.

Seeking out the perfect WordPress theme isn’t a difficult task; it can actually be exciting to set up and customize your blog, as long as you know exactly what you need first. The key points to take away are to keep your theme clean, easy-to-use, on-brand, and customizable. After that, fast and efficient WordPress hosting service will boost your blog from the beginning, meaning you can be on your way to a lucrative blogging presence online immediately.

Tips to Choose The Perfect WordPress Theme