Running an online store without the right tools is like trying to win a race with flat tires. Shopify makes it easier, sure, but the real magic happens when you start using the right apps. Not just any random plugin, but ones that help you sell more, convert better, and grow faster.
The problem? The Shopify App Store is packed with thousands of options. And if you’ve ever tried to sort through them, you know it’s a time trap. That’s why we’ve done the heavy lifting for you.
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Best Free Shopify Apps for New Store Owners
In this post, we’re highlighting the 10 best Shopify apps that are making a real difference for store owners in 2025. Whether you’re looking to improve SEO, automate emails, boost product reviews, or recover abandoned carts, this list covers it all. These apps are trusted, well-reviewed, and built to make your life easier. Let’s help your store work smarter, not harder.
1.PageFly
PageFly is one of the most trusted Shopify apps for custom page building, and for good reason. It gives you full creative control with its drag-and-drop builder, letting you design homepages, product pages, landing pages, and even password pages from scratch. No coding needed, unless you want to get your hands dirty with HTML, CSS, or Liquid.
What sets it apart? It doesn’t limit you to Shopify’s native sections. You can create flexible layouts, fine-tune mobile responsiveness, and even hide or show elements based on screen size. PageFly also comes packed with over 100 conversion-focused templates and blocks, so you’re never building from zero.
It syncs with major Shopify apps like Klaviyo, Loox, and Judge.me, allowing you to drop in review widgets, forms, timers, and more, seamlessly. Plus, it’s lightweight and clean, so your pages load fast.
2. TinyIMG
TinyIMG is a no-nonsense app built to make your Shopify store load faster and rank better. At its core, it compresses your product images without killing the quality. And let’s face it, heavy images are one of the biggest reasons online stores feel sluggish.
The app automatically optimizes every image you upload, and if you’re running an older store, it bulk-compresses existing files in one click. That means faster load times, better Core Web Vitals, and a real boost in mobile performance. But TinyIMG doesn’t stop there.
It also handles SEO metadata. You can bulk-edit alt texts, titles, and meta tags, or let the app generate them using custom templates. This is huge if you’re juggling hundreds of SKUs.
You’ll also get broken link detection, JSON-LD structured data for rich snippets, and full SEO audit reports. In short, TinyIMG covers both image compression and technical SEO, without needing a developer on standby.
3. Klaviyo
Klaviyo is one of those must-have Shopify apps if you’re serious about turning browsers into buyers. It’s not just an email tool; it’s a full-blown customer data engine that lets you send targeted messages based on how people behave on your store.
Here’s how it works. Klaviyo tracks what your visitors do, what they view, what they buy, when they bounce, and builds dynamic segments around that. You can trigger personalized emails for abandoned carts, product views, win-backs, and more. It also lets you set up automated flows with drag-and-drop ease.
SMS marketing? Covered. Real-time analytics? Built-in. It even shows revenue attributed to each campaign, so you’re never guessing what’s working.
And the best part? It integrates natively with Shopify, pulling in every bit of data you need to build smart flows that feel personal, not spammy. If your focus is on Shopify apps to increase sales, Klaviyo should be at the top of your list.
4. Judge.me.
Judge.me is one of the most trusted Shopify apps to boost conversion, especially if you want to build real trust through customer reviews. It lets you collect, display, and manage product reviews automatically, complete with star ratings, photos, and even video uploads.
You can send out review request emails right after a purchase or based on delivery timelines. Want to offer discounts in exchange for feedback? It’s built right in. Everything is fully customizable too, from the email templates to how reviews appear on your site.
The app works with over 35 languages, integrates smoothly with themes, and supports rich snippets, so your reviews can show up in search results. And yes, it’s lightning fast, your store won’t slow down.
If you’re after essential Shopify apps that turn happy customers into proof, Judge.me is a solid pick. Honest reviews sell, and this app makes collecting them feel effortless, for you and your shoppers.
5. Loox
Loox takes product reviews to the next level by turning customer feedback into social proof that sells. It’s more than just a star-rating app, it lets buyers upload photo and video reviews, which you can showcase across product pages, pop-ups, and even in Facebook ads.
What makes it stand out is the automation. Right after a purchase, Loox sends a sleek, branded review request asking customers to share photos in exchange for a discount. It’s simple, visual, and gets real engagement.
You can also display reviews in customizable carousels, create on-site widgets, and add them to your homepage for maximum visibility. It’s built to work seamlessly with Shopify and integrates with upsell tools and loyalty programs, too.
If you’re looking for the best Shopify apps for marketing, Loox delivers on that front. It adds credibility, boosts buyer confidence, and turns your happy customers into marketers, without lifting a finger.
6. Vitals
Vitals is a powerhouse all-in-one app that packs over 40 tools into a single dashboard. If you’re tired of juggling multiple plugins, this one’s a game-changer. From upsells and bundles to sticky add-to-cart buttons, product reviews, trust badges, and pop-ups, it covers everything.
What makes Vitals unique is how well all these features work together. No app conflicts, no bloated code. It’s optimized for speed and designed to keep your store running smoothly.
You can run A/B tests, collect customer reviews, enable currency converters, and even add pre-orders or countdown timers. Everything’s customizable and beginner-friendly. Just toggle what you need and skip what you don’t.
If you’re looking for top Shopify apps 2025 that save time and money, this is it. Instead of paying for five different apps, Vitals gives you everything in one place and lets you focus on what matters, growing your store.
7. Shopify Bundles
Shopify Bundles is a simple yet effective native app that helps you boost average order value by offering fixed or mix-and-match product bundles. Unlike third-party apps that need complex setups, this one’s built by Shopify, so it just works right out of the gate.
You can create bundles of two to ten products, customize pricing, and control inventory for each item in real time. That means no overselling and no messy workarounds. Everything stays in sync with your product catalog.
Customers get a clean, bundled offer on the product page without feeling pushed. It supports product variants, works with discounts, and shows total savings clearly. If you’re running promotions or seasonal combos, this app makes it easy.
For sellers looking to explore free Shopify apps for beginners, this is a solid start. It requires no code, keeps your store lightweight, and focuses on what drives sales: smart bundling that feels natural to your customers.
8. Facebook & Instagram (Shopify marketing app)
The Facebook & Instagram app by Shopify lets you connect your store directly to Meta’s platforms without needing third-party tools. It helps you set up a product catalog, run ads, and sell through Facebook Shops and Instagram Shopping, all from your Shopify dashboard.
Once installed, it syncs your inventory in real time, so product availability is always up to date across all channels. You can tag products in posts, create automated ad campaigns, and track performance using Meta Pixel, which is built into the integration.
The app also supports conversion tracking and audience retargeting, helping you get more value from every ad dollar. It’s beginner-friendly but powerful enough for advanced advertisers too.
For store owners searching for the best Shopify apps for marketing, this is a no-brainer. You can manage everything from your product listings to your campaign spend in one place, making your multi-channel marketing smoother and way more effective.
9. Shop Pay (checkout/payment)
Shop Pay is Shopify’s built-in checkout system designed to make online purchases faster, smoother, and more trustworthy. It remembers a customer’s details like shipping address, payment method, and contact info, so repeat checkouts happen in just a few taps.
But what makes it more than just a convenience tool is how it directly improves conversions. Stores using Shop Pay often see fewer abandoned carts and quicker purchase decisions, especially on mobile. It also supports split payments with Shop Pay Installments, giving your customers the flexibility to pay over time.
It’s secure, PCI-compliant, and works seamlessly with most Shopify themes. Plus, it’s lightning-fast, which keeps bounce rates down.
If you’re looking for top Shopify apps 2025 that improve checkout without extra setup or fees, Shop Pay is already built into your platform and ready to go. It’s not flashy, but it’s one of the most reliable tools you’ll use.
10. Shopify Email
Shopify Email is a native tool that makes email marketing simple for store owners who want results without complexity. It lets you create branded emails using your store’s theme, products, and customer data—without needing any third-party service.
You can design emails with drag-and-drop blocks, pull in products directly from your catalog, and personalize messages using customer tags or past purchases. It’s great for sending promos, product launches, or abandoned cart follow-ups.
The real perk? You get performance reports right inside Shopify. Open rates, click-throughs, sales from emails, it’s all there. And because it’s built by Shopify, deliverability stays high, and setup is a breeze.
If you’re just starting or want to reduce app overload, Shopify Email stands out among free Shopify apps for beginners. It covers the basics well, keeps everything under one roof, and gives you enough muscle to run clean, effective campaigns without needing to become an email expert.
Conclusion:
Growing a Shopify store isn’t just about adding more products or running discounts. It’s about using the right tools that quietly do the heavy lifting. The best Shopify apps we’ve shared here are practical, tested, and built to solve everyday problems. Whether it’s boosting speed, collecting reviews, or running smarter email campaigns, each one brings real value. Just don’t stack apps for the sake of it. Start with two or three that fit your current needs. Keep your store clean, your workflow simple, and your focus on what drives growth. Smart choices today can mean smoother wins tomorrow.
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