10 Myths About Business On Instagram
Instagram has made it so easy and enjoyable to share photos with the rest of the world that some people started thinking that the platform has become more like a personal affair.
According to this perception, Instagram is a better fit for students and fashion models for sharing selfies and cake photos. But is it really unfit for business? Isn’t there even a slight chance of one succeeding to increase sales through business on Instagram?
Oh, but there is. In fact, the platform is a perfect fit for business and almost every misconception about it can be easily busted. For example, some people claim that even if Instagram has a chance of winning more business for you, it cannot help if you don’t sell visual products like clothes, jewelry, and bags. Accordingly, one must sell only products that do not need a lot of description and can speak for themselves.
Well, let’s see what the reality is. Of course, selling physical products like clothes is easy on social media: just take a professional photo of a product, add an appealing description, and upload it for everyone to see.
However, you can achieve the same results if you’re providing a service and cannot take a photo of it.
For example, you can take the photo or shoot a video of a testimonial from a happy customer, office environment in your company while working on a project, or even share some professional tips. Each of these posts will make it easier for potential customers to connect with you and contribute to your image as a professional company. Sounds like an opportunity for some business, right?
With business on Instagram, you can conduct an awesome all-round digital marketing campaign by supplying your followers and potential customers with the content they want to see. Moreover, the platform’s designers have a number of tools to help you along the way, including account insights, ad insights, and ad staging to manage ads.
Unfortunately, there are many other myths out there that can persuade you to use another social media network. To help you bust them, we have created an infographic with ten popular myths that you may have come across in the digital world.
It will help you to decide whether your effort to build a business on Instagram is worth it, once and for all, and avoid making common errors along the way.