As a business, you don’t have to spend large amounts of money on advertising your brand. Of course, everybody wishes to have an advertising budget like Nike does, but all those money can be insufficient if not invested properly.
For example, there is a wide range of low-cost or free tools that you can effectively use to promote your social impact company in a cost-effective yet extremely profitable way.
Tricks to Create Great Facebook Ad
Social media is one of these tools. There is no need to describe what it is, but you should certainly know what they can do for your marketing (especially Facebook). Here are some of the cool stats:
- More than a half of U.S. marketers report that Facebook is crucial for their business
- 40 percent of online shoppers say they prefer that are directly related to their interest
- People are 1.5x more likely to watch promotional video on mobile instead of a desktop
- Facebook worldwide ad revenue increased by 35 percent this year.
Not bad, right? These impressive stats are certainly not surprising since Facebook is used by more than 2 billion users around the world. They make Facebook advertising much more appealing than other kinds of marketing. Also, social media marketing research produced specific tips that you should take advantage of and adjust your strategy.
In other words, doing your homework and achieving success with Facebook ads is something that you should do to make your business prominent on social media.
Although advertising on Facebook is pretty straightforward and easy to use, you should consider getting to know some techniques that ensure you beat the competition and avoid making simple mistakes.
Each of these tricks, if considered in your Facebook ads, can greatly enhance the effectiveness of your campaign by increasing the interest of viewers or making them feel more comfortable with clicking on them.
For example, one of the tricks described below says you should include a positive customer testimonial to provide that social proof needed by potential customers.
All right, more great tips can be found below, so let’s get to them. Time to harness the power of Facebook ads!
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