You may wonder that how much impact does the loading speed of a website has on the targeted customers of your website? You will be surprised to know that the page loading plays an important role in decreasing the bounce rate.
Table of Contents
Ultimate Guide to Accelerated Mobile Pages
The page loading speed is inversely proportional to the profit a business can earn. The less is the page loading speed, more is the profit earned. If the page loading speed of your website is low, what to do? AMPs are to rescue you from this problem.
What Are AMPs?
AMPs are an open source project which is supported by Google and is made especially for loading the web page faster. It generally stands for accelerated mobile pages.
Accelerated Mobile Pages (AMP) is an open source network provided by Google which aims to create a better and faster mobile web experience.Technically, Accelerated mobile pages (AMP) are the HTML copies of the existing webpage content which offers faster loading times than the HTML5 document.
AMP is a small grey lightning bolt that appears next to some Google search engine results. The flashing AMP symbol denotes that website has been optimized for better loading of the website on mobile.
To make a webpage compatible with AMP, the page needs to structure with AMP HTML, AMP JS and AMP Cache which is able to effectively reduce the load time.
What do Exactly AMP Plugins do?
The plugins are designed to reduce the load time of the website on smartphones which will directly enhance the revenue and increase customer satisfaction. Thus, with the help of AMP, we can optimize the pages to load them faster and make them rank higher based on mobile viewing.
How Does AMP Plugin Work?
Thus, the primary aim of the webpage is to speed up the page’s loading time so that the web page remains simplified for the mobile user.
The AMP is designed to improve the overall user experience so that desktop users and mobile users can enjoy your content.
Advantages Of Google AMPs
The primary purpose of AMP is to boost the speed of your website and its loading time on mobile phones. So, by implementing AMP we can speed up the website load time on cell phones which attracts more consumers to your website.
Further, using AMP also increases brand visibility and helps in increasing the revenue of that website.
The use of AMP also enables simple user tracking which is quite convenient to the user.
Will AMP Help SEO In 2019?
You may have heard many people saying that AMP helps to enhance SEO. However, we should be aware of the fact that AMP itself is not a ranking factor.
So, there are some interesting ways in which SERP is improved significantly. There are a host of ways listed below which help to boost the ranking of the website.
You may have heard many people saying that AMP helps to enhance SEO. However, we should be aware of the fact that AMP itself is not a ranking factor. So, there are some interesting ways in which SERP is improved significantly. There are a host of ways listed below which help to boost the ranking of the website.
Increases the page speed:
We are very well aware of the fact that AMP is quite fast. The users have no patience to wait for a longer time for the page to load.
So, even a second long delay can have a great impact on the traffic to your website. Page loading speed is of utmost importance to enhance the mobile search rankings which are increased by the use of AMPs.
Great user experience:
The fact is undeniable that faster, simplified pages make it quite convenient for the user to easily navigate and browse the site.
However, AMP doesn’t have any direct effect on UX, but UX should be well designed. The user experience updates include Thus, the higher ranking of the website gives a better user experience.
Higher dwell time and better engagement:
AMPs tend to have higher dwell time due to faster page loading time which attracts the visitors to spend an ample amount of time viewing the content. Thus, this leads to higher engagement of the customers.
Enhancing Mobile Rankings By Creating Accelerated Mobile Pages:
Most of the E-commerce businesses use AMP to provide a reliable, mobile-friendly and seamless experience to the users.
Increased Mobile Browser Visibility:
Due to the immense popularity of AMP, Google has now started to display the AMP results in organic listings. The AMP symbols generally become green and the green AMP symbols will lead to the enhanced click-through-rate due to which the search engine result stands out from the rest of the search engines.
Obviously, the more attention-grabbing that your results are, the more clicks that you’ll get. Also, the mobile users look for AMP plugin pages as they have high loading speed.
- Google’s AMP 2019: Guide to Accelerated Mobile Pages - June 13, 2019