Instagram Stories works simply enough. You add your story in the form of a video or photo and it stays on the site for 24 hours. If you want it up for longer, you just add it to your highlights. The good news is that it is a relatively simple way to reach your followers.
Huge brands are now actively taking advantage of Instagram stories, and reaping huge benefits. An interesting case presented by 99f
However, even though that sounds very impressive, there are pitfalls you have to look out for. For one, providing mediocre content will hurt you more than help you. For two, providing content that is of no interest to your target market will do the same. Want to avoid the pitfalls? Let’s look at hacks that will help you create great content.
Make It A Story
Use the feature to tell a story. The benefit for marketers when it comes to viewing Instagram stories in general is that your target audience is more likely to recall the narrative. This is because stories have a logical structure and are more interesting than a mere statement of facts.
People can spot a fake a mile away. So, don’t just jump on the bandwagon and bring up an issue that is attracting a lot of media attention unless you have a defined opinion on it. Whatever content you put out there, make sure that it is authentic.
Did it take a hundred tries to get to the perfect take? Why not tell your audience? Making things too polished and perfect also makes things seem less real.
Give Them Value
Why do people follow you on social media? It may be because they like your brand, but it is also because they want something from the brand. They expect information and might expect to be entertained.
When creating content, think about the impact it will have on your followers. Will it make their lives easier? Does it provide the information that they need? Is it fun and interesting for them?
Think Outside the Box
So, the internet gurus say, “Give your clients a behind-the-scenes look at your company.” It is a solid advice. The problem is that everyone is doing it. Take a look at the way others are doing things, and see how you could do it better and with more creativity.
In the infographic below, you will find 30 case studies of what has worked for bigger brands. How can you turn those ideas into something creative for your business?
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