How to Design a Brand Oriented Logo – Detailed Guide

Branding is equally important for businesses of all scale. And without any doubt, one of the most effective ways to create a unique identity for your brand is to have a catchy yet professional logo. Logos mark the first impression on the client; consequently, they are a powerful asset for brands.

From big Multinationals like McDonald’s, Apple, and Amazon to Local startups, a logo helps to build a brand image among the current and potential customers of a business. Not just that, a logo aims explicitly to convey a deeper meaning of a brand goal, and the services they provide.

Design a Brand Oriented Logo – Detailed Guide

How to Design a Brand Oriented Logo

An effective brand-oriented logo is certainly a lot more than just a simple graphic design. It requires a specific skill set, creative thinking, and plenty of experience. Unfortunately, most brands often fail to create a successful logo and, therefore, are unable to develop their distinct reputation in the market.

Fortunately, you don’t need to worry as here we have gathered an ultimate guide to assist you in designing an effective brand logo that will certainly make you stand out among your competitors. Hence, if you are a Visionary Entrepreneur or a marketing executive or a designer who creates brand-oriented logos, this article is a must-read!

Keep scrolling!

Key Parts of a Logo

In order to design a catchy logo, it’s vital to comprehend its parts. Therefore, here we have listed essential components of a logo which include:

Typography (Font)

The most crucial element of a logo is its font style. Although a good logo only requires minimal text, you can still convey a lot regarding your brand just from the text. The most text styles in the brand-oriented logo are:

  • Serif
  • Sans-Serif
  • Script
  • Geometric


The graphics of your logo must be captivating enough to grab everyone’s attention; however, it must not be overdone. While formatting graphics, a designer must tick to vector formatting, so even when the logo is expanded or resized, it remains sharp and professional.


Doubtlessly, choosing an ideal color for your brand logo is super challenging for every designer. A color that doesn’t compliment the brand is big NO! Different businesses prefer their distinctive color, such as most restaurants choose bright colors. However, always make sure that color must not affect the readability of your logo.

 Phases of Designing a Brand Oriented Logo

An effective brand logo requires ample strategy and plenty of out-of-the-box thinking. A designer must be prepared to do a lot more than just designing, as logo making involves decision making at every instant. Although the pace and process of every designer to design a logo may be different, but here we’ll guide you with the least complicated steps for creating a brand-oriented logo.

Step 1- Aim and Discover

The questioning and planning phase is the primary yet the most significant aspect of designing a logo. In this phase, designers must be able to grasp and understand the necessary background and details of the client’s requirements. Also, this is the exact time when the designer may pose preliminary design questions about the desired look.

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Factors such as target audience, competitor’s brand logos, goals, inspirations, and meaning to be delivered through the logo must be thoroughly looked in. Also, certain unique characteristics of the brand’s personality (whether it’s curious, nostalgic, vibrant, etc.) must be carefully considered. Once you have discovered the answers to related queries, you may note it down as objectives for your plan. These strategy objectives will be used in the second phase.

Step 2- Explore and Plan

Exploring is the process which often most designers miss out; however it is of great importance. You may get inspiration from literally anywhere, from your surroundings to your memories and imaginations.

In case you aren’t able to get hold of an engaging idea, you may also go through simple logo designs from Google. This will allow you to have a wider perspective in designing and broadens your creativity. You may also research regarding the effects of different colors and how they evoke different emotions and behaviors from your audience.

Once you get hold of it, you may develop a plan according to your client’s objectives. You may create mood board to collect all the images, designs, color combinations, photographs, and illustrations etc, which will make designing super convenient for you, when you actually start with it.

Also, you must include brief descriptions regarding how each board’s visual choices will express the brand attributes as detailed in your creative strategy. And once you have finalized your plan, stick with it till the end!

Step 3- Start Experimenting and Designing

Considering all the inputs form the first two phases, now is the time to take action! Before you start, you must make sure to have the appropriate tools in your hand. It’s ideal to first sketch some preliminary ideas on paper only, as it stimulates creativity in your mind.

Of course, you will need a standard vector graphics editing software such as Adobe Illustrator for designing. You may try free tools like “Inkscape” and” Vectr” as well, to create your logos.

One of the most basic yet significant things that every designer must be aware of is that logos are vector images. Unlike regular graphics, vectors pixels aren’t diminished when the logo is resized or modified. No one likes an outdated and copied logo; thus, your creativity is a must for an original design. Getting inspiration from logos of reputable brand is fine; however, copying it is a big NO!

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In case you have an extremely short time and require a professional logo urgently, you may even go with online logo making platforms. Luckily, these sites offer customizable templates that may work if you are in a hurry. Most popular among these are:

  • Hatchful
  • LogoMakr
  • DesignEvo Free Logo Maker
  • Canva Logo Maker
  • MarkMaker

Hopefully, by the end of this step, you most probably will be having at least one or more logos to evaluate from.

Step 4- Refine and Deliver

If you have already concluded your final choice in the last step only, good for you! However, if you are still confused among your ultimate choice, this is the right time to narrow it down and pick one.

You may consider several factors while finalizing your decision, such as by looking at the primary objectives again, considering future prospects of the brand, or even context of entire visual identity that may include colors, fonts, and styles, etc.

Quality and Consistency are essential when it comes to logo making. Hence, when delivering the logo, you may set specific rules and guidelines regarding how to treat your logo. Guidelines may include certain criteria like logo’s size, color, layout, treatment, positioning, orientation, etc. When delivering, make sure it’s easily accessible for your client.


Indeed, designing a brand-oriented logo may be a bit complicated for most, but by following the above-stated steps, you can easily make one. A company’s logo isn’t just a pretty graphic; it’s their name, identity, history, and reputation.

To generate large sales, you must convert your audience into customers and must be able to remain in their mind, and a unique Logo is an ideal way to do that. Even if you look at the examples around, you will doubtlessly find that all successful brands have an appealing logo.

We hope that by following the aforementioned steps you would be able to design a catchy brand logo that will literally steal your audience’s heart!

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