Google My Business Insights now Features Branded Searches as Well

Google has added a new ability to its Google My Business Insights that allows segmentation of branded searches from direct or discovery related searches.

Google My Business Insights Branded Searches

See the screenshot below that has been taken from my business in Google My Business. You can see the new yellow slice for branded searches.

You can see the available following categories in the below pie chart of Google My Business Insights:

Direct (green) –

Shows customers who find your listing searching for your business name or address

Discovery (blue) –

Represents customers who find your listing searching for a category, product, or service

Branded (yellow) –

Shows customers who find your listing searching for a brand related to your business

According to Google, Branded searches are those searches when a customer searches for a brand related to your business. Let’s say, a customer looking for fast food searched for “McDonald’s” and found your fast food restaurant listing including yours.

This category appears only if your listing has appeared at least once for a branded search.

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Sumant Singh

Sumant Singh is a seasoned content creator with 12+ years of industry experience, specializing in multi-niche writing across technology, business, and digital trends. He transforms complex topics into engaging, reader-friendly content that actually helps people solve real problems.

Google My Business Insights Branded Searches

Direct (green) –

Discovery (blue) –

Branded (yellow) –

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