If you are new to the business of selling online, although your site might look ready to sell products, whether it will achieve conversions is another matter entirely. When someone views a product page, there are various factors that they are going to be taking into consideration when deciding whether they should make a purchase from your site rather than from another company. There are several things that you can do to make this purchasing decision easier for them.
10 Tips to Make An E-Commerce Store That Sells
Website Builder has done the hard work for you, and outlined 46 conversion rate hacks to make your site stand out from the crowd and ensure that the majority of visitors to your site actually end up making a purchase. For a brief insight into these hacks, check out 10 vital factors that you need to take into consideration before letting your e-commerce store loose to the general public!
1. Keep the Homepage Simple
Site visitors can be turned off by the smallest of things, and this includes what your homepage looks like. In order to get a site visitor to stay long enough to make a purchase, you should keep your homepage simple. The weather Channel increased their conversions s by 225% just by simplifying their homepage. Make sure that there is not too much text or pictures, and that it is pretty simple to work out where they should go next.
2. Add Contact Details
A company automatically becomes more trustworthy when they provide their contact details such address and contact phone number. As people are more likely to make a purchase from a company that they trust, this can only be a good thing. The company Flowr increased their conversions by 5% by doing something as simple as adding a phone number.
3. Add a Free Trial
When making a purchase, especially for something that may require multiple payments like subscriptions, customers are often worried about not liking the purchase or service after they have paid for it. When a company provides a free trial, people will feel more confident about the fact that the product will be high quality, and if they like what they try, chances are they will come back and make a purchase. Muscle and Motion increased their conversion rates by 14.5% after placing a free trial on their homepage.
4. Use a Trust Seal
Although online shopping has been around for a long time now, customers, especially those of the older generation, are sometimes a little bit wary about trusting sites with their payment information. Over 70% of shoppers would cancel their orders just because they don’t trust the website that it comes from. A trust seal is a seal that is granted by an entity to an online business to demonstrate to customers that the site is concerned with security and willing to showcase their business identity. This type of trust seal remains both static and dynamic. Mostly dynamic site seal you can see at the web page / website secured by Comodo EV SSL web security product.
5. Share Testimonials
Often making a purchase online is all about trust, if someone knows that a brand is trustworthy, then they will have no problem with making purchase from them. Adding customer testimonials can prove from real life people that the brand is trustworthy. Wikijob did just this, and was rewarded with increased conversions of 34%! Even better is adding video testimonials. Candlemakers increased conversions by 166% simply by adding some video testimonials to their site.
6. Larger Product Images
Customers want to see what they are buying, therefore the larger the product image the better. This way, people will know exactly what it is they should expect to turn up at their door, and not be turned off by not knowing what they are going to get. Mall.cz increased their conversions by 9.46% after adding some larger images along with their product descriptions.
7. Optimize the Checkout Process
There is nothing more frustrating for an online retailer than seeing people get the checkout stages of making a purchase, only to click off the site and go elsewhere. One of the main reasons that this happens is if the checkout process is slow and time consuming, with lots of different steps to complete. Having a faster checkout process can increase conversions 66%!
8. Add an FAQ for Products
The more information that you can include about individual products the better. Rollerskaternation.com improved their conversions by 69% by adding a FAQ in the product descriptions. This way, customers are able to see they sort of questions that other people wanted to know the answer to, and are likely to get their own question answered without having to get in contact with the company themselves. It also shows that the company is responsive and willing to answer any questions that a customer may have.
9. Call to Action Button
There is nothing more important than a call to action button. A call to action button is the difference between someone making a purchase or clicking the back button. Therefore, it is vital that you place your call to action button in a noticeable location where people can easily see it. Colour is also important when it comes to a call to action button, for example changing a call to action button from green to red can increase conversions by as much as 34%!
10. Offer Free Shipping
People love getting a bargain, so if they see that they are about to get a product from you company with free shipping over another company that charges for shipping, chances are they are likely to go with you. NuFace increased order by a whole 50% after adding a free shipping threshold, meaning that if customers spent over a pre-set amount, then they would qualify for free shipping. Although this means that you as a company will have to pay for the shipping, you will definitely be making money in the long run.