World’s largest music streaming service Spotify is setting stage for its service in India. The company announced this big news during the ‘Investor Day’ event held recently in New York.
Spotify Ready to Start Indian Operations
With the launch, Spotify may raise the bar for already running music streaming services like Apple Music, Gaana, Google Play Music, Saavn and most recently Amazon Prime Music in Indian music streaming industry. The announcement comes months after Spotify’s revelation that the Company already setup its office in India to start operation.
While announcing the news, Spotify co-founder and CEO Daniel Ek said:
“We are working on launching in some of the biggest markets in the world, including India, Russia, and Africa which has a very rich musical culture.”
He however didn’t give any clue what would be the exact date of the launch. However, we are expecting the launch sometime soon since the company has already setup its office in India. Spotify has its offices spread across 21 countries including Australia, Brazil and Singapore with an employee strength of 308.
In numbers, Spotify has a total user base of over 159 million around the world with around 70 million paid subscribers followed by Apple Music with around 38 million paid subscribers in total and Saavn, with around 20 million monthly active users.
Despite its massive popularity worldwide, sailing through the Indian market won’t be that easy for Spotify. Though, the competition is quite difficult for Spotify, company’s massive catalogue of 35 million songs is definitely an add-on. Experts are of the thought that Spotify may have a better chance at attracting users compared to Amazon Prime Music, which has a catalogue of around 2 million songs.
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