12 Steps to Boost Your eCommerce Conversion Rates

# Last Updated On: April 2, 2020 #

The article covers 12 Steps to boost ecommerce conversion Rates of your commerce store. Read on these ecommerce conversion rate optimization tips to grow your store. Being a web store owner, you should always focus on creating a highly-interactive website that can encourage targeted web visitors to visit your site and convert into potential customers.

This means you need to execute the best optimization practices to boost the conversion rate of your web store, which in turn leads you to the increased online sales.

Steps to Boost eCommerce Conversion

Since the behavior, habits, and preferences of online shoppers keep on changing, it becomes crucial for you to optimize your web store to understand your real-time customers so that you can give them rich shopping experience.

Well, there are tons of factors to consider, such as simple navigation structure, user-friendly search function, well-organized product categories menu, smooth online checkout, performance optimization and a lot more when it comes to optimizing conversion rate of an eCommerce site.

But before this, make sure that you know why people are visiting your e-store and what they expect from you. These small things would help you give customized shopping experience, which in turn, boost your conversion rate as well.

Steps to Boost eCommerce Conversion Rates

No matter your web business is small or large, choosing the right CMS platform is always a crucial decision for web store owners. Magento is an ideal eCommerce development tool that lets you create and customize a full-fledged online store with ease – all thanks to its extensive gamut of inbuilt capabilities, templates, and extensions.

Maulik Shah from brush your ideas says:

Although Magento eCommerce development is a great solution, you will need to strive more efforts on improving the conversions of your web store. Below are some conversion optimization tricks to help you increase your online sales with ease.

Once the web customer’s real-time activities have been tracked and recorded for your store, you can implement the optimization tip to fix the flaws & glitches and to generate best possible results through sales.

1. User Friendly Responsive Design

Steps to Boost eCommerce Conversion

Whatever you display on your web store should relate to your targeted web audiences. The design should appeal and encourage people to make a buying decision instantly. By creating a simple, standard, and clean eCommerce web design, you can drastically reduce the abandonment cart rate of your web store, and also get higher conversion rates.

All you need to ensure that your real-time visitors get a seamless, stimulating, and hassle-free experience on your site. This will incite them to buy something from your e-store. Apart from this, make sure your web store uses the responsive design. This will make your online store compatible with all mobile devices and screen sizes, which in turn increases your customer’s reach and web sales.

2. Optimizing Call-to-Action

Steps to Boost eCommerce Conversion

You can’t overlook the CTA’s (Call-to-Action) when it comes to boosting conversions and sales of an eCommerce store. With the use of CTA buttons such as ‘Shop Now’, ‘Register Now’ you can stimulate people to make the buying decision instantly.

You can tell them what to do next to complete the buying journey on your site. Just make sure you add clean, visible, and straightforward CTA buttons into your Magento e-store. Keep it short and precise – highlight what a visitor get if he/she clicks on it.

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Don’t forget to use the visually appealing color schemes for your CTA buttons. All these petty things will help you take your conversions to the next level.

3. Simple Checkout page

According to a survey, 27 % of US web customers have abandoned an eCommerce store in the middle because of complicated and long-winded checkout process. This means the benchmark of your checkout process should be simple, clean and quick.

Mobiles are a preferred option for looking at products online for sure. But when it comes to making the final transaction or checking out, people prefer to do it from their desktops. This is because they are afraid of their privacy or security being compromised with.

Hence, despite the smartphones and tablets accounting 60% of ecommerce traffic, desktops dominate with making payments. To gain the trust of your customers, create a mobile friendly website and put appropriate logos and texts at the right place.

If you are really serious about improving your conversion rate, consider the following checkout optimization tips:

  • Remove needless steps from your checkout process. You can even make them option to allow customers to buy their item, without any frustration.
  • Create one-page checkout process
  • Keep the interface simple and clean
  • Allow customers to modify their products easily
  • Add an expected delivery date of an item.

These tips not only reduce the abandonment rate but also improve the conversion rate of your eCommerce site.

4. Build Loyalty and Trust

People usually hesitates while making an online purchase from a new or unknown store. They first consider the online reputation of your brand and even look for products or customer reviews before making any final decision.

So, first, you’ll need to win their trust before selling your products online. Below are some tips that will help you build loyalty with your targeted web customers:

  • Don’t forget to add logo of your company while selling your products and services online.
  • Use genuine and authentic customer/product reviews.
  • Add testimonials from reputed brands or companies.
  • You can also add guarantee seals to let people trust your brand or site.

5. Improve Loading Speed

Steps to Boost eCommerce Conversion

Of course, site speed matters a lot. No matter how beautiful or feature -rich your web store is, if it is not optimized for speed, you could lose all your customers, as well as conversions.

If you want to maximize your sales, you will need to improve the speed of your web store, especially if you are using too many product images. Following are the tips that will help you achieve the same with ease.

  • Choose a dedicated hosting provider
  • Optimize all your product images (re-scale the size of your image files)
  • Use caching extension
  • Compress JS and CSS files
  • Systematic structure of product categories
  • Avail CDN services
  • Update your templates and extensions on a regular basis.

6. Be Customer Centric

Customer satisfaction is the key to having a successful online store. Your customer support team should always be approachable by different ways including texting, email, online chat or on call.

You can also consider installing a customer support portal so that your customers can resolve minor queries on their own. This will save their time and your efforts. The more the number of options you give, the better are your chances to be successful.

7. Be Mobile Friendly:

Desktop computers and laptops have lost their exclusivity with internet surfing. In fact, most of the people rely solely on their smartphones for internet access. And thus, it goes without saying that most of the online shopping also takes place through mobile phones.

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Mobile responsive ecommerce stores are a need of the hour and they must work as fluidly on smartphones as they work on desktops.

Customers might be visiting the store from any of the electronic devices. But what needs to be seen here is that which device is highly used for visiting such stores. It seems that mobile stands out to be the clear winner right now and for some more years to come.

8. Offer Multiple Payment Options

If your e store doesn’t accept Amazon and Paypal paying options, it will be considered outdated. You can also offer the ‘scan your card’ option through which your customers can use stored data and checkout with minimum amount of risk.

Consider the opinions of mobile consumers and provide with better payment options. The best way is to keep yourself with the latest payment options and integrate it with your store whenever possible.

9. Offer Customization

The customers of today like to experiment and create bespoke products. They do not want to be confined to buying the only products that you offer. If you have an estore, you must incorporate a good product design software and enable your customers to be creative. This will attract a lot of traffic on your estore as the customers will always have something to design on their own.

10. Produce Great Content

The content that is written and published on your website should be unique in nature. You should not be able to find similar content elsewhere. And remember, it is not necessary that the articles, graphics and videos you produce are related to your products and services. So feel free to jolt down some of your best write ups. Add attractive videos, graphics and quotes to attract the customers.

11. Get Interactive on Social Media

Facebook, Pinterest, Instagram, Twitter etc are some of the most crucial social media platforms that have to be integrated with your estore. Create your page, promote your brands and encourage your customers to interact on these platforms.

You must respond promptly, conduct surveys and hold social media competitions at regular intervals to ensure customer engagement with your brand. The more the number of followers, better the chances of boosting your sales.

Key Steps to Boost eCommerce Conversion Rates

Start implementing the above mentioned points and your ecommerce store will gain the competitive advantage over others. Keep yourself abreast with the customer demands of today and preempt the demands of tomorrow and try to fulfill them.

If you want to stand out and create a unique image amongst the customers, you should also be ready to take risks and choose the less treaded path. We hope these 12 Steps to boost ecommerce conversion Rates of your commerce store will help you grow your store.

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