Is Google AdWords Testing Underlined Display URLs?
I am not confident if Google is testing an underlined display format for Google AdWords listing within Google search results, but a screenshot shared to SEroundtable indicates something of that level. Ronnie Jones shared a screenshot on Twitter of Google search results. The screenshot shows that display URL of the ads are underlined.
SEroundtable unofficially confirmed that underlining was not due to any extension or third-party behavior targeting. So, it fueled rumors that Google is testing some new display formats for the Google AdWords listings. Google is fond of making frequent changes to its properties, so only Google can tell what’s going on.