5 Low-Cost E-Commerce Tips to Increase Your Revenue
Making money online has never been easier. With just a few clicks, you can easily set up your own eCommerce store and start selling products to consumers from different parts of the world.
E-Commerce Tips to Increase Your Revenue
But does it stop there? Is it really that easy?
With the sea of online entrepreneurs popping up like mushrooms every single day, the internet has turned into a crowded and competitive place. You need to use proven marketing tactics if you want your business to grow.
Even a simple plan can go a long way in helping you generate more sales. Here are some strategies that you can easily execute to gain new customers and retain new ones.
Let’s get right to it.
1. Run a website audit.
More than just a collection of pages and multimedia content, your website is a communication tool that allows you to forge an emotional connection with your potential consumers.
Is your landing page loading fast? Is your checkout process intuitive?
A series of pleasant little interactions with your pages can help create a positive overall experience for users — this is good for your business and your brand.
When they are happy with your site, there’s a bigger chance that they’ll make a purchase or at least come back to find out more about your products.
There is no single component that will trigger a positive emotion in your visitors. It’s a mix of everything: From easy navigation to clear messaging, from good design to a fast loading page.
The key is to always put the needs of your users first. After all, the website is created for them and not for designers or your company.
You can audit your website with an online tool like Website Grader from Hubspot to help you identify weak spots.
But while tools are extremely helpful, you need to put a premium on improving your site’s customer experience if you want to convert cross-cha them into paying customers.
Reach out to your users and ask for feedback. The easiest way to do this is to add a survey on your site. You may want to offer an incentive to encourage them to share their opinions.
2. Boost your conversions by using laser-focused targeting.
Let’s start this with a warning: It is possible to spend money on paid traffic but not get the results you want.
However, if you do it properly and work on a creative and well-targeted campaign, paid ads can drive growth to your business.
So, how should you handle your precious funds for your social media ads, you ask?
Instead of blindly taking a swing at campaigns and hoping that something will work, gather information about your audience first.
The data collection process is essential because it will enable you to make better marketing decisions and give you the building blocks you need in crafting an effective campaign.
Considering how digital channels work nowadays, it’s also useful to adopt a cross-channel marketing strategy that will give you a more comprehensive view of the buying patterns of your consumers.
AdParlor’s Social Ad Mockup Generator is a useful tool that can help you in ad creation. It can help you compare campaign materials for various social media platforms before launching.
3. Simplify your checkout process.
You’ve worked so hard to get people to buy your product. When they are finally at the checkout page, you need to make the experience as smooth as possible to decrease shopping cart abandonment.
Don’t stress them out with a lengthy checkout process or by asking for too much information.
Keep things as simple as possible. Make it easier for people to pay. Minimize distractions. Don’t force people to create an account when all they want to do is buy a product.
It’s also a good idea to reassure your customers that you have security measures in place because they will likely be giving up precious credit card information.
Design your checkout page in such a way that your customers won’t get confused and you won’t waste their time. Overall, you want your customers to feel confident about making a purchase.
4. Maximize the magic of email marketing.
Savvy marketers know that email marketing provides a good ROI. It’s a powerful way to connect with your potential customers and increase revenue.
For a minimal cost, you can reach thousands of people and send a personalized message. It’s a great marketing option for a home based business that does not have a huge budget.
One of the challenges of email marketing is making sure that your company’s emails don’t end up the trash folder of the recipients. Allot time and energy for crafting clever and creative campaigns.
It all starts with building your email marketing list and using it in the most strategic way
You may want to choose an email marketing tool like MailChimp that can help you create campaigns that connect with your audience.
5. Go after your abandoned carts.
Nearly 70% of website visitors add products to their shopping carts but leave before completing the purchase. Imagine how much revenue you lose on a daily basis because of this.
If you are not looking for ways to recover those abandoned carts, you are leaving serious money on the table.
So, what should you do to minimize the likelihood of this happening?
What should you do to give your potential consumers the final push they need to make the purchase?
An abandoned cart email might just be what you need. Essentially, it’s a friendly reminder that your consumer left something behind.
Within 24 hours of exiting your checkout, send an email to remind your prospects about their purchase.
Use a witty subject line that showcases your brand’s humor. You can also use personalization strategies such as including a name in the email.
The strategies outlined above may help you increase your sales. However, remember that businesses are unique, each having its own dynamics.
The challenge is to find the right marketing tactics that work for your brand. Don’t be afraid to try things out and learn on your own.
Let us know what marketing techniques worked for you!
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