Flipkart Acquires Appiterate, An Marketing Automation Company
Flipkart, the Indian e-commerce major seems ready to tap the m-commerce potential. The recent acquisitions by Flipkart are the true indicators of the fact. The latest in the list is a Delhi based mobile engagement and marketing automation company Appiterate. Neither side disclosed the deal amount so far. This is the second buyout for the company after mobile ad network AdIQuity.
Appiterate is a Delhi based company helps e-commerce websites to perform target marketing through push-notifications and in-app messages. The company was co-founded by Tanuj Mendiratta, Anuj Bhargva, Mayank Kumar and Varun Sharma. Flipkart’s interest in the platform looks obvious as it has been reportedly delivering more than 100 million personalized notifications each month.
– Flipkart Acquires Appiterate