If you are visiting this page, it is because you are already aware of the need to maintain, or even optimize, the web performance of your Magento e-commerce, and you have now taken the next step, and you are looking to know how to measure the performance of a Magento site.
Auditing the performance of a website is an essential step, and there are a number of tools for auditing e-commerce. But in reality, measuring the performance of your Magento is not so simple as the solutions and indicators are numerous and varied.
How to choose? We will explain the different steps to follow before the audit because it is not enough to start headlong into measurement tests without knowing what you want to measure, and for what purpose.
Web performance analysis must above all be thought of as part of a global strategy. You can also find out that you will need the help of Magento 1 to Magento 2 migration service during the process.
Table of Contents
Define the final objective of the Magento site optimization project
Faced with the proliferation of the number of online shops, good visibility of e-commerce on the Internet is crucial for developing its business.
This visibility depends in particular on the performance of the site, because search engines, and especially Google, the leader among search engines, uses a number of criteria for ranking sites on the results page, including:
- the loading speed of pages, the user experience,
- the adaptability of the site to mobile,
- the relevance and authority of e-commerce.
When we know that about 80% of Internet users do not exceed the first page of the SERP, the whole challenge in SEO is to appear in the very first sites suggested by Google.
There are several good reasons to seek to optimize your Magento e-commerce, and defining the main objective of the strategy is the first step in optimizing the site’s performance.
This is the common thread that should be kept throughout your project because believe us, the web performance indicators are so numerous that it would be easy to be trapped in wanting to correct everything. Prioritize according to your business needs!
Define the web performance indicators necessary for the analysis
Even if a number of indicators overlap, including those related to the loading speed of a site (Speed Index, server response time, FID, LCP, CLS, etc.), the choice of indicators, or KPI, must be made in relation to your objective. Here are some examples of performance indicators in relation to the objective:
Measure the audience of your Magento site:
The number of visitors, duration of visits to the site, percentage of visitors already or new visitors, demographic data of users (location, gender, age, etc.), the origin of visitors, and origin of visits (social networks, search engine, etc.).
Measure conversions (when the Internet user performs the expected action, such as a purchase, consulting an offer, submitting a form, etc.):
The number of conversions, conversion rate, direct conversion percentage, average basket, cart abandonment rate, etc., or the acquisition cost.
Measure the performance of site content:
Bounce rate, number of pages viewed per visit, the average duration of a visit, time spent per page, heat map, etc.
Measuring loyalty:
Percentage of customers who revisit, the evolution of direct access traffic, number of newsletter subscriptions, etc.
Measure the loading speed of e-commerce:
the Speed Index, display the speed of elements above the waterline; the First Contentful Paint, display the time of the first element of the page on the user’s browser; Time To First Byte, server response time; Time To Interactive, the time required for on the loaded page become interactive in a sustainable and latency-free way, etc.
If you’re not sure you can do it on your own then find Magento pwa development services who will do it professionally for you.
Define the tools to be used for the analysis of your Magento site
The last step in setting up an audit of the performance of its e-commerce is to define the tools and resources to be implemented. As we have just seen, each objective has its performance indicators, and you must choose your analysis tool according to what you want to measure.
For example, PageSpeed Insights and Lighthouse, free solutions offered by Google, are mainly suitable for the overall analysis of the loading speed of a site and will give you access to a performance score for the page tested.
You can also observe the performance of your pages in terms of user experience thanks to the Core Web Vitals tab of the Search Console. WebPageTest, another tool for measuring the performance of a site, remains the one offering the most complete data, in fact, it is a reference for web performance experts.
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