If you are not using social media to reach prospective customers out there, you are missing out big time. According to Sherpa Marketing, most people follow brands on social media than they do celebrities.
An infographic published by Ambassador also shows that 71% of customers will recommend a brand to other people if their experience with it on social media was pleasant.
Use Social Media as a Business Communication Tool
Hundreds of other statistics like these prove that leveraging social media for your business communication is the best thing you can do. At its core, the role of social media is to allow two-way communication between the business and its customers (existing and prospective) in real-time. With that in mind, it’s easy to know how you can use this indispensable platform to your advantage.
Become an industry resource
Every business faces stiff competition from two or more other brands. So, what will set you apart from the competitors if the product or service you are offering is the same? Trust.
When you become a trusted resource in your industry, customers trust you with their decisions. You set yourself as an expert in the industry by providing relevant tips, advice, and links on social media and other platforms. When people start associating your platform with authoritative resources where they find answers, you won’t even need to sell yourself anymore.
Fast and channeled marketing communication
The future of communications heavily relies on social media because it’s not only a cheaper mode of marketing but an effective one as well. If you have been doing your job well in providing helpful resources to customers, and taking care of their issues, introducing a new product or service will be easy.
Social media marketing is more effective because it’s channeled to a specific audience who you know will benefit, and so are interested in what you are offering. You can try paid advertising using great visuals on Facebook, Twitter, Instagram, and YouTube. You can also measure your impact on social media, unlike traditional forms of marketing, because you are communicating directly to the audience.
Providing quality customer service
The customer today is not going to get on a call with your company when they can go on twitter or Facebook to address the same issue. It’s therefore imperative that you have someone or even a whole department whose main job is to lase with customers on social media.
What customers want is an immediate response to their issues and helpful feedback. That infographic by Ambassador also shows that 70% of people who are effectively helped through social media customer service return as a customer. You can also use the platform to pick customer’s brains and let them know how you can improve and also handle crisis management.
Social media is changing the way we do business, and it’s here to stay. When a business entity develops a social media strategy that is directed on providing value to the customer, they are bound to reap the benefits. However, it’s also essential to identify which channel works best for you because all platforms are not the same.
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