In the first place, you must remember that it is wrong to think that web accessibility has very less to give to web developers. The guidelines of WCA (Web Content Accessibility) and some of the practices of SEO overlap at times.
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Use Web Accessibility to Improve SEO?
The percentage of users with disability stands at a rate of 25%. However, not all marketers have adopted this feature as essential, rather than treating it as an afterthought.
It is to note here that web developers that are considerate enough these new measures had their websites ranked higher than their competitors on popular web browsers.
If a website appears as inaccessible, it shows a lack of compliance and leaves a negative impact. Individuals with visual disabilities must have additional ways to consume content.
The feature of web accessibility is not limited for web developers only; even marketers must include as part of their strategies. So, they end up missing out on potential opportunities.
Web accessibility will not only improve the interface of your website but also make it more navigable. Thus, increasing the bounce rate with more such advantages.
Benefits of Web Accessibility on SEO
In the field of digital marketing, many such ways positively affect your SEO with proper accessibility. All such suggestions are listed below.
Following are a handful of the many benefits that you can bring forth. Have a look.
1. Small-Screen Compatibility
In today’s world, the number of mobile users has topped over desktop users. A larger amount of content is shared and generated by such users.
Therefore, this indicates the significance of mobile accessibility. Hence, you must ensure that your website is compatible with the smaller screen also. A lack of this practice can adversely ruin your SEO.
You must keep the resizable test option to that of 200% without the indulgence of third-party software. Also, keep in mind that the ratio of color contrast is essential for those suffering from color blindness.
2. Accurate Transcription
Non-text content such as pictures or infographics must include a brief analysis of the content that is to be displayed with alt attributes.
Assistive technology depends on alt attributes for the conversion of the content as per the convenience of the user. Hence, instead of giving a general description, put a more specific description.
For instance, if there is a picture of a baby, do not caption it as “a pic of a baby.” Instead, keep it as “a pic of a baby boy eating an apple.”
In case of video, you must provide transcribed and closed description, without relying on the auto-subtitles. Clips that have precise captions are encouraged by channels such as YouTube.
Thus, you must adhere to these strategies. Transcribing the caption into more languages is another great practice to improve the size of your viewers.
3. Persistent and Advances UI
Easy UI is one of the most striking elements of online marketing. Here, comes the importance of easy navigation. For instance, measures should be taken to make sure that your website is navigable utilizing just a keypad.
Also, ensure that there are numerous landmarks in the digital world of codes users are assisted in navigating a site without hearing to all of the texts.
This is a very important step. In fact, easy navigation is one of the prior targets of web accessibility. The inclusion of all these tactics will help you improve your SEO without any doubts.
4. Language Adaptability
The next important strategy is to ensure that every page has a descriptive and peculiar title. Along with that, it must also include proper codes of HTML that can identify the required language of that moment.
An application such as Screen Readers requires the above information to analyze the need and thereby communicate the content accordingly. Moreover, it is essential to make use of tools that are designed for the translation part.
In short, if you have a multi-lingual user, he/she should be able to analyze the displayed content without any difficulties. Hence, act to remove the language barrier, if there is any.
5. Regular Maintenance
This is the last, but not the least strategy that you must include. Developing a site with web accessibility is not enough. Measures should be taken to maintain it on a regular basis. It should never take a backseat after the initial set-up.
To occupy the top position, you require vigilance as well as consistency. Ensure that the flow of the content faces no obstruction.
Having a website that delves on these factors can make you stand ahead of others. It is a matter of huge responsibility and great pride.
Hence, you need to take special care so that there is no mistake in the information that is conveyed. You can conduct web accessibility testing on regular intervals for assurance.
A small note on ARIA
ARIA stands for Accessible Rich Internet Application. ARIA defines the set and ways of attributes to make online contents more accessible to individuals with disabilities. This set of instructions is developed with the JavaScript.
It works in a way to transmit information to Assistive Technology. For instance, it ensures that navigation landmarks in JavaScript appear from error texts and much more. ARIA attributes may be extended and updated utilizing JavaScript and also houses them directly.
Having Web Accessibility is a must
You must be familiar with the notion of web accessibility, especially if you are planning to have a start-up. It is an absolute must in terms of connecting with the general mass.
In the USA, if you do not include the feature of web accessibility, you are going against the Disabilities Act, which indeed is a violation of the law. Everyone who wants to access your site must be allowed, irrespective of they are physically stable or not.
Accessibility is not just an obligation and therefore must not be treated as a burden. It also helps in strengthening your SEO for widening the scope of users.
Also, if you think it that way, people with disabilities are found to be more eager to conduct online marketing. That is because cognitive barriers may not be as tough as in the virtual world.
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