Keyword Selection for SEO pipeline
While SEO is a long and arduous process the first phase usually begins with keyword research.
This is the process by which elements called keywords are detailed so that search engines can find it easier when users are looking for it.
The selection process is not as simple as you might think. There are several methods of choosing keywords and one can get lost when trying to get a fix on a keyword list.
Here, you need to streamline your approach to keyword research and get more data about what kind of keywords are trending in your niche.
Let’s take a look at a few methods that can help us choose better related keywords for your niche.
Effective keyword selection for your SEO pipeline
1. Choose Keywords That People Search For
A lot of brands make the mistake of choosing keywords that are too complex and complicated while not being natural at all.
What this does is alienate your targeted demographic stem the flow of traffic to your website.
Let’s say that you’re selling product A but you also have Product B which is an accessory to A. If you do not get product B’s keywords out there, you are not going to have people clicking on your website for the product.
2. Consider The Competition
It is always important to take into account what your competitors are doing to get some bearings about how you should approach your keyword research.
For example if most of your competitors are spending on keyword X, then you might do well to avoid it and focus elsewhere. This can help keep your spend less as well as give you better results in the long run.
Also, competitor research can give you a lot of different ideas and strategies when it comes to keyword research for the selected niche.
3. Take Conversions Into Account
When you are looking at potential keywords that you need to shortlist, you are going to be looking at basic metrics like search volume and competition. Most people ignore conversions.
This is an extremely critical part of keyword research and a critical measure of how successful your campaign is going to be.
Using Google Analytics you can find out what keywords are bringing in the most traffic and conversions for your website. You can avoid mistakes with low conversions when you run keyword conversion audits on a regular basis.
4. Local Searches Help
One part of keyword optimization that is sometimes overlooked is local keywords. Local keywords add a lot to your business if you cater to your clients locally. In this vein, geographic search terms can also help.
5. Sort Your Keyword Difficulty
When you select keywords make sure that you select them at varying ranking difficulties. What this means is that you will target competitive terms that are difficult to rank as well as low search volume keywords that are easy.
This makes sure that you have the best of both worlds, namely, long-tail keywords take care of the important head terms and other less competitive keywords that go along with other elements like geographic location for example.
6. Keep abreast of search trends
There is no one stop solution for keyword research and you should constantly monitor search trends.
You need to map out how the selected keywords have varying popularity over a period of time. Sometime really popular keywords that you have paid a lot for will just not perform because they are past their prime.
There are several tools available that can map out keyword popularity over a period of time such as Google Insights.
7. Single word keywords
This single word approach has a tendency to be misunderstood and hence sometimes be totally irrelevant.
Even extremely short-tailed keywords are frowned upon because they most often don’t work well for your website for the same reason. What you need to do is keep your keywords reasonably long and avoid being translated wrongly.
Hopefully, these have given you the necessary insights into streamlining your keyword selection. Do let us know in the comments about what methods worked for you and what else you’d suggest to get better keyword research.
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