An Overview of a Mobile App Development Process

There are some universal truths which cannot be denied at any cost. Whether you’re building a mobile app or a website, the key to any business is to attract customers and convert them into a possible lead.

Developing a mobile app is easy. But to develop a mobile app which can get the attention of your potential users is hard. The reason behind is that most of the time, the mobile app developers don’t follow a laser-focused approach to develop their app.

They develop the app based upon the requirements which are given to them by the company owner. The sad part is, even the company owner doesn’t even know which platform to use for mobile app development.

This scenario causes multiple problems in the app development process and the process of deployment. Of course, you don’t want your mobile app to be unsuccessful. Which is why you need to follow the mobile app development process which you’re about to get.

Overview of a Mobile App Development Process

Before you dive into the process these are simple facts which you need to know before you develop your mobile:

  • It roughly takes around 18 weeks to develop a native mobile app.
  • It takes 10 weeks to develop the back-end of the app.
  • And it takes around 8 weeks to develop the front-end of the mobile app.

Without any further delay, let’s dive-in to the mobile app development process:

Start with well-defined end-goal

If you don’t have an end-goal in mind why are you creating a mobile app in the first place? Before you invest your energy, resources, and money in developing a mobile app, you need to brainstorm why you need a mobile app?

Is your goal to generate more leads? To bringin more traffic, or you’re developing a mobile app to hold a strong position in the marketplace.

Write down the goal. This goal will serve its purpose on every step the app development process.

Begin with a wireframe

“Tell me and I forget. Teach me and I remember. Involve me and I understand.” ~Benjamin Franklin

The best approach start is to create some mock-ups of your mobile app and discuss it with your peers. The idea is to bring the whole team on the same page.

When you develop a prototype, you can learn a lot from it by getting the necessary feedback and iterating it while the app is still in the development process.

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The future of mobile app development is in instant apps, AI-based apps, cloud computing, and intuitive apps. This is why it is necessary to start your work with a prototype which can give your investors a clear idea on how your app is useful to the customers & how much money can it generate?

With that in mind, you also need to know that staying in the wireframe process for long can cause time delays to the actual launch. So, the best is to pick the one which seems most appropriate for the end-user and move to the next step.

The back-end & the front-end

This is where you actually need to spend your energy and resources. Offering a great product is not the end of the story. If you really want to make money or provide value to your customers, you need to make your mobile app user-friendly.

Not just user-friendly, ensure that both the front-end and back-end are linked in a seamless manner.

There is a rise of ecommerce apps in the market and this sends a clear signal that people are willing to buy from mobile if the mobile app is easy-to-use and occupy little or no space on your mobile phone.

For your mobile app to load faster you need to need cut-down the unnecessary elements of your product in the mobile app version of your product.

For instance, if you take a look at the Amazon website and Amazon mobile app, you’ll notice that the mobile app version of Amazon is optimized for speed and there is not much clutter in the app version. Follow the advice and do the same.

Data Integration

With the rise of the Data Protection Act, it is necessary to know and keep the customers informed on how their data will be used and integrated into your mobile app.

There is so much information out there. Every day you read thousands of blogs and use hundreds of apps. If you want to stand out in this competitive market, you need to work smartly on your mobile app data integration.

Give the customers ease of sharing your products, anything they like about your app on social media channels.

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UI Design, Development, and the improvement

After you have done with the final mock-up you will be designing the UI of the mobile app. It is important to know at this stage that the popularity of a mobile app has a lot to do with the interface of the app.

If you’re creating a mobile app for a certain demographic – region, you need to consider the regional aspects of the mobile app.

Having said that you also need to be consistent with your branding. You have to use the same color scheme, the font, and the options that are available on your website.

UI development is not a one-time thing. As your company grows, you need to evolve your mobile app for perfection. If you’re developing a business app, take a look at the types of business apps that can get boost your app downloads.

To conclude it all

After the app is developed you need to spend time in the marketing. For this, you can hire a mobile app development agency which can cost around these rates.

The small app will cost $3,000 – 8,000. More complex apps will cost around $50,000 – 150,000. And a gaming app will cost around $10,000 – $250,000.

If you’re not getting downloads on your mobile app, you need to analyze every aspect of the mobile app. Why people are not downloading? What can you improve in your mobile app?

Zubair Hassan

Zubair Hassan is a digital marketing expert working at Branex - mobile app development agency. He loves to work for companies who need his skills in the marketing domain to market their product and make a mark for itself.

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