Category Archives: Social Media


LinkedIn Campaign Manager New Features: What’s New on Offer

LinkedIn appears to be on spree to turn advertisements on its social networking platform an easy going thing. Having this in mind, the company has completely revamped its campaign creation process.

LinkedIn Campaign Manager New Features


The company has reportedly rolled out a public beta release of ‘Objective-Based Advertising in Campaign Manager’ to include future changes into its advertising platform.

“This is a complete overhaul of Campaign Manager designed to make it easier to create campaigns and measure their impact. The newly designed campaign creation experience will lay the groundwork for objective-based optimization and pricing to come mid-2019.”

With LinkedIn’s newly proposed campaign creation process, advertisers starts with choosing the objectives and start working with available ad formats and features that suit their specific ad objectives.

LinkedIn’s new campaign creation process has added following features for users:

1. Easier navigation:

For making navigation easy, the multiple screens have been combined into a single, easy-to-navigate flow with fewer pages.

2. New forecasting panel:

The process brings in a new forecasting panel to let advertisers see estimates of expected results based on campaign inputs and comparisons to similar campaigns and advertisers.


How Much Do You Know About Social Media Marketing?

Beyond any doubts, with the advancement in technology, numerous websites and applications are present that users prefer to share, create or participate in an online network.

Social media is available in the form of Facebook, Instagram, Twitter and many more. Is social media also beneficial for business? Well, yes.

Do You Know About Social Media Marketing?

Credit: LYFE Marketing

In the present time, most of the people have moved their business online to grow sale effortlessly. According to the recent survey, many experts have admitted that growing sale through social media marketing is a convenient method as compared to traditional marketing.

In addition, the traditional marketing method requires patience for better result and expensive as compared to average marketing budgets. However, social media is far better to cover each and every aspect of your business and generate leads to boost sale at less cost. Are you looking for a way to access social media marketing?

If yes, you don’t have to worry about it now. You have come to the perfect place, where potential users like you can easily gain enough information about it.


Shazam Instagram Integration

Shazam Instagram Integration: Make Insta Stories More Musical

After Apple acquired Shazam months back, we were expecting integration of this most popular music discovery app in most of the Apple’s properties.

Shazam Instagram Integration

Shazam Instagram Integration

And now the dice is rolling. With the latest Shazam song finder app update for iOS version 12.3, users get the ability to share their favorite music to Instagram stories right from the app.

Sharing is pretty easy. All you need to do to hit the share button and tap the ‘Instagram Stories’ option.  The shared song will be seen on your Instagram story feeds for 24 hours.  People can view your story with the shared track from Shazam with its cover art and a button saying “More on Shazam”.

Tap the button for few seconds to see more details about the song on the Shazam app. Up until now, only users with updated versions of Instagram and Shazam on iOS can use the feature. It will be rolled out for the Android users over some weeks.

To recall, after Apple’s acquisition of Shazam for $400 million, the app became ad free for all users.

Shazam Instagram Integration

Periscope Brings Custom Start Points and Thumbnails

Twitter-owned live-streaming app Periscope brings a slew of new updates to add a breeze of freshness. With the latest update (v1.23), the platform brings three new features which are aimed at improving engagement with replays of your streams.

Periscope New Features: Custom Start Points, User Thumbnails

1. Pick a thumbnail:

credit: socialmediatoday

Starting with the new feature, Periscope users can now choose a thumbnail which highlights the best part of their stream. So far, users have only been able to use the auto-generated thumbnails from the start of your video.

2. Edit

Pinterest Marketing Predictions for 2018

Pinterest Launches Product Pins and Shopping Recommendations

Pin based social network has been working hard to make pins more viable by adding more features.

Pinterest Product Pins and Shopping Recommendations

Now, Pinterest pins will be more convenient for shoppers as they will carry the links of the retailers that will let navigate users to the retailer’s product page.

Pinterest Product Pins and Shopping Recommendations

Moreover, these newly introduced product pins also include current pricing and indicate the status of product availability in the stock. To indicate that product is in stock, a shopping tag icon is given there which users can tap on to make an immediate purchase or explore more about the product.

With the feature in place, the company wants that users can buy anything they see in pins on the platform. The platform now enables users to discover new products in the new shopping recommendations section. The section can be found beneath the Style and Home pins.

Pinterest Product Pins and Shopping Recommendations

These shopping shortcuts are pretty useful for the users who visit the platform for shopping. With the new shopping shortcut, buyers can shop right from the home feed by holding down on any Home and Style pin and tapping the shopping tag. Now a feed appears displaying related product pins that are currently in-stock.


Instagram Testing Multiple Accounts On Android Devices

Instagram to Bring a Feature for College Community Groups

Facebook owned Instagram a new feature especially designed for college goers. A report from CNBC tells that feature will let student group them into college community lists.

The move is a reminiscence of Facebook that started out as a college-exclusive social networking platform.

The service is focused at college students that are enrolled with Universities or in process to get enrolled. Using the feature students can join their college community to connect with other students. Students are added to a class-based list where they add their university and graduating year to their profile.

Other users can also view the group members’ public Stories and direct message them from the community lists.

Instagram officially admitted that the feature is being tested with a select group of users. The feature is equipped with tools to report any inappropriate usage. As students are more inclined to engage via social networks, more companies have started focusing on catering to university students with extra precautions to keep their platforms safe.

skype Archive Conversation Feature

Skype Brings Archive Conversation Feature in Latest Update

Microsoft owned Skype gets a most awaited feature in its latest update. The latest version of this most popular messenger app allows users to archive conversation for further reference.

Skype’s Archive Conversation Feature

The updated version of the Skype is available on Android and iOS for download, limited to the users enrolled in the Skype Preview Insider program.

If you’ve updated version of the app, you can archive a conversation by visiting the following places in your Skype app.

  • The chat list item menu (Right click

Instagram Stories Gets Soundtrack Feature; Crosses 400 Million Daily Users

Facebook’s Brainchild Instagram has achieved another milestone. The images based social network touches 400 million daily users. With the celebration in full swing, the social network brings a brand new soundtrack feature for its Android and iOS app users in 6 countries.

Instagram Stories Soundtrack Feature

Instagram Stories User Base

With the Instagram Stories Soundtrack Feature being rolled out, users will be able to add background music to their Instagram stories in the app, starting today. For selection of the soundtrack, Instagram has more than thousand songs available directly in the app.

It’s very easy to add soundtrack in your Instagram stories. Tap on the music icon that you see while posting in the Instagram Stories. Now, pick a song from available list of thousands of songs. The social network claims that they are a new song very day.

The interesting part of the Instagram Stories Soundtrack Feature is that it comes with filters for searching the song like based on mood or what’s popular. You will also be able to listen to the preview of the song before adding it in the background. The Instagram Stories Soundtrack Feature is now available for both iOS and Android users and is all set to roll out over the weeks. Buy Instagram Followers UK


How to Use Social Media to Promote Services of an Academic Writer?

Social media is most commonly considered as a computer-mediated latest advancements that prominently facilitate the newest creation and sharing of several things such as career interests, information, and exceptional ideas through various virtual networks.

However, it has been observed that there are numerous advantages of advertising on social media channels.

Social Media to Promote Academic Writing Service

Meanwhile, in this fast-growing world, the services of academic writing has been encouraging and play a vital role. 

However,  there are other ways of promoting services of an academic writer; social media is deliberated one of the best tools. It has been stated that social media has redefined the way academic writing is promoted.

With these latest technologies and advancement, there is no need to spend numbers of hours online in order to start using social media to promote writing services effectively.

Thus, here are ways and tips to use social media effectually in regards to promoting services of an academic writer.

Initiate with a Blog

Writing a blog is considerably a great initiative and having a personal blog is noticeably the best ways to stay connected with the potential customers.

Blogs represent the quality of a person’s work in an effective and appropriate manner. A blog should be well-written, appropriately formatted, highly engaging, and a person should promote it strategically via social media.

Engage your Readers

It is highly important to engage readers in social network and likewise, it is vital to form real connections with individuals of value to your network. Making a strong association will help the writer to gain maximum customers.

Another considerable thing is to exceptionally believe in what you are writing without any doubts. In addition, to engage readers is to reflect perfection in your writing style and it must be error-free.

Trending Channels

As perceived, there is a number of different platforms available to choose from while using social media to promote academic writing services. Such trending and latest channel include Facebook, YouTube, Instagram, LinkedIn, Google+ and Pinterest.

While using any of the social media platforms it is highly recommended to choose and figure out the best resource which can cater the targeted audience.

Consistent brand image

Although you do not use different social networking platforms for all the same purposes, you need to maintain a consistent brand image.

Make sure your username and logo match each account and you’ll learn the look and tone. You want people to easily identify your brand, even the best information will not bring anything good unless it comes back to you.


When sharing the content, use the


Social Media Psychology Tactics To Be Implemented In 2018

Everybody knows that social media is one of the most engaging marketing tactics. But what many people don’t know is that you need to make it engaging.

Just setting up a profile on Facebook, Twitter, or Instagram is not enough.  You can’t expect that any post or picture will immediately boost your conversions and increase your sales.

Social Media Psychology Tactics

The world of social media has grown vast and in order to capture the attention of your audience, you need to know how to do it.

Maybe you’ve been advertising on social media for a long time and you think you know the tricks of the trade, but the behavior of users is changing and social media platforms are following their change.

Maybe you’re aware of that as well and you’ve already made your social media strategy for 2018, but have you thought it all through?

Social media marketing is at its core the process of storytelling and anybody who has ever tried to tell the engaging story knows that you need a vast knowledge of the elements that shape your users’ attitudes, thoughts, feelings, behaviors, and perceptions. It sounds like you’re gonna need a crystal ball for the job, but the truth is that a comprehension of basic psychological factors will be enough.

The most common mistake marketers do is that they don’t look further than their screen – beyond all those conversion and traffic data there is a human face who is eager to be a part of your story. But first, you need to pull them in.

Yes, the behavior of users is also changing, but there are psychological roots which can help you to find the behavioral patterns that are less likely to change.

Here are some ways to use these patterns to improve your social media strategy in order to create a positive reaction in the community.

The Logline

It is a fact that today is getting harder every day to capture people’s attention. The cinema, this giant medium of storytelling is getting pretty absurd with their teasers and promos that practically tell you the whole story just to make you buy the ticket.

This psychological


Dating App Tinder Brings Video Feature ‘Loops’

Your favorite dating app Tinder is getting even better. The app will soon allow users to add two second video loop on their profile that they can create from any video. This happens to be the app’s first every video feature.

Tinder Brings Video Feature ‘Loops’

With the feature being tested and to be rolled out soon, users may show off a little bit of their personality to increase the odds that he/she will receive right swipes. And feature is being tested by Tinder is the ability for members to increase the number of photos and/or Loops on their profiles to nine from six.

Here is what Tinder says about the feature-

“That’s right, you

LinkedIn to Allow Business Pages Add Videos and Sponsored Videos

Videos, unarguably, are those digital elements that pull most eyeballs. In terms of engagement they generate, they are the most popular content type across all social platforms. Sensing the inevitability of the videos and their might, LinkedIn now starts allowing company pages on its platform to add videos and sponsored videos.


Prior to this, LinkedIn introduced native video to all users back in August and allowed new sticker and text options to videos later on. Reports claim that LinkedIn’s sponsored video Content ads will autoplay on mute, and can be linked to the platform’s various ad tools, including prominent call to action buttons and integrated lead gen forms.

LinkedIn is confident that the format will keep driving engagement and help businesses stand out in user feeds. Since LinkedIn doesn’t offer space for random videos to flood news feed like its arch rival Facebook and Twitter, these rather relevant videos on LinkedIn could help make video sponsored content stand out.

In addition to the allowing sponsored videos, you can also get the deeper insight into how your videos and sponsored videos are doing. The relevant insights Include video sponsored content views, including data on the types of professionals watching, engaging, and converting via your video ads. This is what LinkedIn said about the feature:

Since launching