10 Social Media Marketing Strategies for Companies
Social media marketing is the new face of corporate merchandising. By compiling engaging posts on social media accounts, you can increase the number of customers in no time at all if you follow Top Social Media Marketing Strategies listed below:
Top 10 Social Media Marketing Strategies
Social media marketing strategies offer amazing opportunities to reach your potential customers.
Due to this reason, it has shown some amazing progress in the past decade or so. If you are running a business and want to add to the list of your customers then you should introduce Top Social Media Marketing Strategies.
This blog discusses ten ways by using which; you can revitalize the social media marketing strategy for your company.
1. Link all of your social media accounts:
Businesses can bring the online connectivity to their use by increasing the number of their social media accounts and then linking them together.
As a marketer looking after the social media marketing strategies of multiple companies, you should ensure your client’s presence on all social media platforms.
Facebook, Twitter, Instagram, and LinkedIn are some of the many websites where your business account should be present.
Apart from this, you can maintain a video blog on YouTube as well and share informative videos regarding your business. (Contd.: Top Social Media Marketing Strategies)
Once all these social media accounts are up and running, the next thing you need to do is link them with one another.
This increases your online visibility as more people tend to open your page. This will ultimately increase your number of followers as well which will result in a better lead generation for your business.
2. Vary content on every social media page:
The nature of each social media website is different from the other. The audience which uses Twitter more frequently will be different from the one using Instagram. This is why you should look to tailor content for each social media account according to the needs of the audience.
Apart from this, these social media accounts vary on the basis of their outlook and the content they hold.
For instance, you should focus on uploading pictures and small video clips on Instagram account of your business whereas, on the Facebook account you can upload lengthy videos and detailed descriptions about your products. Similarly, you should use infographics along with brief descriptions on Twitter.
3. Use video media and pictures to increase traffic:
Video are an immediate source of attraction. People like to watch interesting videos over the social media. In fact, they tend to follow the pages too which upload such videos. Similar is the case with pictures.
So, you should try to produce interesting engaging videos and pictures about your business and them upload them to your social media accounts.
This will increase your general following. From these general followers, you will easily find a plethora of long lasting customers.
4. Seek help from social media insights for targeted actions
Social media isn’t about making random posts and hoping that people will like and follow. Social media insights allow you to take targeted actions keeping in view the preferences of your potential customers. You can reach the targeted audience using multiple tools and software.
Secondly, you can also find out about the trending keywords for your social media SEO. Using these keywords, you can improve your ranking on any given websites. Lastly, you can monitor the progress of each post you make on social media.
This helps you know which sort of material generates more public response so that you can use it in future as well.
5. Avoid endorsing your products directly:
One thing which social media marketers should avoid doing is endorse their products and services directly. People use social media for recreation.
So you should approach them accordingly. Never go straight all out on your social media followers when it comes to promoting stuff.
Instead, come up with engaging feed/posts and in between these posts promote your work. This isn’t as straightforward as it sounds. But with practice, you will understand how to urge social media followers to benefit from your products without directly endorsing them.
6. Engage with your customers:
Engage with customers on your social media accounts as it will increase their trust on your brand, thus keeping them from turning to another company. The secret to a lasting relationship between a brand and its customers is trust.
You need to reply to your customer’s comments on your posts. Answer their questions and queries in private messages. Moreover, respect their views and try to improve your company in the light of their suggestions.
7. Organize online polls on your accounts
Hefty social media attention leads to increased traffic on your business website which results in lead generation.
A very good way of gaining social media attention is to organize online polls. Polls encourage people to interact on your social media accounts which increase your online visibility.
8. Arrange giveaway sprees for your customers
Who doesn’t like getting freebies? Everybody does! You should announce giving free items to your customers.
However, ask your customers to share your posts and tag their friends in them to get qualified for the free items. This way, you can increase your social media visibility in no time at all.
9. Design customizable content for social media
Surfing the social media on a laptop is different from doing it on a smartphone. A majority of social media users visit these websites on their mobile phones.
Keeping this in mind, you should post customizable content on your accounts. This will improve user experience both for mobile users as well as system users.
10. Maintain a blog and share it on your social media
Lastly, make use of the written content to promote your products and services on social media. For the purpose, you should maintain a blog and link it with your social media accounts.
You can write detailed posts on your blog, mainly discussing problems and suggesting their solutions, and then share them on the social media. This will help you get a positive response from your online followers.
The bottom line is that you can benefit from the opportunities offered by social media marketing in multiple ways.
You can write engaging posts on trending topics having certain keywords and share them on all of your social media pages. This will improve your online visibility, increase traffic to your business website, and help you generate leads.
Top 10 Social Media Marketing Strategies
Latest posts by Miranda Clark (see all)
- What Should You Look for in an SEO Firm? 4 Point Checklist - June 20, 2019
- Ways to Stop Your Business Wasting Money - June 10, 2019
- USB vs XLR: Choose a Microphone for Streaming - June 6, 2019