YouTube Testing Reels Feature, an Instagram Stories Clone

After Snapchat and Instagram, it’s YouTube’s turn to engage audience around Stories like feature. The feature dubbed ‘Reels’ will be available on a separate tab from a creator’s main list of videos.

YouTube Reels Feature is Set to Come Soon

The Reels feature is being tested with a select group of users, and YouTube hasn’t made any words when the new feature format will see its global roll out.

The YouTube Reels will be different from Instagram’s Stories in many ways. It won’t disappear after some arbitrary amount of time. Moreover, YouTube users can create multiple Reels, each with its own set of videos. With Instagram and Snapchat, on the contrary, temporary posts are part of one, centralized story.

TechCrunch reported the development and explained how a user can make reels. YouTube’s Roy Livne said in a blog post:

You shoot “a few quick mobile videos of up to 30 seconds each” and can spruce them up with the usual mix of filters or by adding music and text. “We’re also bringing creator-focused features like linking to YouTube videos and YouTube-y stickers.”

YouTube will finally embed the feature onto its home tab recommendations only if users “engage with Reels”. The feature is being tested in its beta version with some noted utilities.

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YouTube Reels Feature Coming Soon

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