Yahoo Replies Why They Removed Automatic Forwarding

Last month, Yahoo stoked a controversy by disabling automatic forwarding feature from its mail service Yahoo mail. The step sparked sharp criticism as users termed it company’s deliberated attempt to prevent users from switching to its ace rival Gmail.

Yahoo-Marissa-Mayer-CEOIt’s worth noting that automatic forwarding feature comes handy when users switch their email accounts and don’t want to miss their important mails.

On Friday, the company re-enabled the auto forwarding feature. In its official Tumbler blog post, the company clarified why the feature was disabled for a few weeks. The company, however, stated previously that the automatic forwarding feature was “under development.”

Last week, we temporarily disabled the ability to add new automatic forwarding in Yahoo Mail. As of today, auto-forward is enabled again for all Mail users. We apologize for the interruption.

Why the pause? Over the past year, Yahoo Mail has been upgrading its platform. This has allowed us to bring a better search experience to Yahoo Mail, add multiple account support, and improve performance as we quickly scale this new system globally. The feature was temporarily disabled as part of this process.

While mail forwarding is one way to access all your emails from any provider in one place, we recommend connecting your Yahoo inbox to your preferred email client or provider directly.

Want to use Yahoo Mail to keep track of all of your inboxes? We offer multiple mailbox support, as well as ways to keep track of the account activity and devices associated with your Yahoo account.

To turn on mail forwarding, go to Settings > Account in Yahoo Mail and enter your forwarding address.

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