WhatsApp Brings Verified Business Profiles: Begins Monetization
WhatsApp, the Facebook owned messaging platform has begun testing verified profiles for businesses.
With the testing being rolled out, WhatsApp seems ready to enable merchants and small businesses communicate with users.
With the latest update available for WhatsApp beta for Android version 2.17.285, you can see if a contact is verified by the company.
WhatsApp Testing Verified Business Profiles
A green badge, shown next to a verified business name, indicates that that the business’ phone number and address has been verified by WhatsApp.
The information about the verified contact will be available in the business information section. The section will display details like address of the business, the real name of the business, e-mail address /website and company’s Instagram address.
A conversation between merchant and user will be reflected in yellow, and user can’t simply delete the message from the chat. However, user can mute or block a business chat anytime. WhatsApp may also allow unverified business users to connect existing users and businesses via push messages in the form of public service announcements.
It’s yet to be seen how WhatsApp is implementing the WhatsApp Verified Business Profiles feature. It will also be very interesting to see how businesses stand to gain or differentiate themselves from normal user profiles. Stay in touch to know latest updates about the feature.