6 Leading Website Design Trends for 2022

Web design has been a playground for experimentation and creativity since the basic beginnings of the internet. The visual styling of website pages has evolved from the boxy, two-dimensional interfaces introduced in the dial-up era to the dynamic pages seen today that closely mimic reality.

Any web designer worth their salt will tell you that website design is a moving target; when you think you have nailed the most futuristic look and feel, something more mind-blowing will be around the corner.

Website Design Trends for 2022

If you’re thinking of setting up shop online or revamping an outdated site, you will still want to know the kind of design that will capture your visitors’ imagination in 2022. Here are some ideas to get you moving in the right direction.

Retro-Inspired

Less is more is a design mantra that you’ve probably heard chanted more times than you can count. But sometimes, more is more. Instead of minimizing the number or brightness of colors on your site, you may want to do the opposite, as they did back in the 1980s.

You have no doubt come across a website with a bold yellow or dazzling orange background from which text in equally bold colors jumps out. A site that takes you back to pop culture classics like 21 Jump Street or Fresh Prince of Bel-Air.

You may also have come across a site with a boxy, Nintendo gaming console-type interface. Drawn in by nostalgia, you may have ended up lingering longer than planned on the site and possibly even be more inclined to purchase products.

1. Linework

Remember when sites had tables with visible boundaries, and it felt like you were looking at an Excel worksheet you couldn’t edit? Well, the borders are back, but not in the bland manner they were applied in the late 1990s. With linework, designers play with lines of varying thickness to define sections of a webpage.

The thickness of the lines used goes a long way to determine a page’s look and feel. Thin, refined lines are best suited to a site where you’re looking to bring out elegance and style. Most professionals offering web design services in New York create this look for fashion houses. Lines can also be used to create a playful feel, creating barriers between blocks of color in a site designed to appeal to the young and young at heart.

2. Dark Themes

Dark themes present an easy way of creating focus around text or images on a page. Black has always been associated with luxury and opulence, so you can employ this stylistic tool to grab attention while keeping things classy. The rising popularity of the dark theme in applications on mobile devices and computer operating systems makes it all the more appealing to web designers.

3. One-Page Websites

Putting all the information your visitors need on one page makes a lot of sense in an age where attention spans are getting smaller and smaller. Put everything they need on the home page rather than have your visitors go down a rabbit hole of menus or links. If they know they won’t need to go on a treasure hunt to get what they’re looking for, visitors are likely to read through to the bottom.

This simplistic design won’t go well with all websites; an e-commerce site will require navigation to a checkout page. But a personal online resume will lend itself well to this format.

4. Moving Type

Remember the scrolling marquee text that felt so revolutionary in the early 2000s? Well playing with text on a website has come a long way since those days. There are many creative ways you can take boring old text and turn it into an eyeball-grabbing animation.

Instead of basic HTML text moving left to right in the traditional marquee way, moving type in modern sites can be customized to move in virtually any direction. You could even have letters spinning cyclically like a slow-moving vortex if you felt like it.

The idea is to capture the attention of visitors by bringing lifeless text alive in some way.A few companies offering web design services in New York have perfected the art of the moving type, using it to appeal to online shoppers.

5. Brutalism

The bold lines of brutalism were first seen in buildings in the 1950s and 60s. A re-imagined, web-compatible version of this stylistic trend is steadily gaining in popularity among web designers. If you have logged on to a website and been greeted by striking red text in huge font size, you have witnessed neo-brutalism’s power at work.

It is a raw, unabashed approach to style that is intended to stun the visitor and give them the idea that what they’re seeing is what they will get. Contemporary web designers fuse this idea with the refinement of minimalism to create both curiosity and visual appeal.

6. Let The Customer Drive

Web design is a constantly shifting target, and what you thought was hot at the beginning of the year may be considered out of fashion by December. While keeping abreast with trends is important, your priority should be maintaining a clear understanding of the tastes and preferences of your target audience. This should be the driver of your web design choices.

Team BR
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