Twitter Expands Buy Now Button To More Merchants
It seems Twitter is taking its monetization plans quite seriously. The company today announced its plans to include its ‘Buy Now’ buttons to more merchants and brands. The step is being seen as Twitter’s plan to expand its e-commerce presence.
The ‘Buy Now’ button will now be available to a extended list of platforms such as Bigcommerce, Demandware and Shopify, including brands like BestBuy, Adidas, PacSun and many more. Previous stalwarts who joined the list included Fancy, Stripe,Gumroad and Musictoday.
The company rolled out this feature last year as a testing feature with a group of merchants, brand and artists. Twitter believes that ‘Buy Buttons’ will give people even more opportunities to discover and purchase products from the brands they love. The functionality is currently available for the users in US only, but the company might expand it to more regions soon.
-Twitter Expands Buy Now Button