Top 9 Hottest Social Media Trends in 2018 for Successful Business

We cannot tell what will happen in the following 2018, but we can know beforehand some inevitable trends by analyzing the facts and information that have existed already. The Filmora team has produced an Infographic about the social media trends in 2018 based on the analysis of the gathered data from well-known authoritative agencies and websites. Let’s have a look at the social media trends that will dominate in 2018.

Top 9 Hottest Social Media Trends in 2018

Video, Video, Video

Video is taking the center stage of the social media. As 90% of content shared by users on SNS is video, and all the big social media platforms such as Facebook, SnapChat, Instagram and Twitter are putting a lot of efforts into videos to help people getting the engagement and building followers, your business should spend some time and efforts in video marketing.

Live Streaming

The rising of various Live Streaming platforms like SnapChat Live Element, Periscope, Facebook Live, YouTube Live,, and Tumblr live indicates that the live streaming will be more popular in 2018.

Ephemeral Content

The social media giants are doubling down on the short-lived ephemeral content, for example, the SnapChat Stories and the Instagram Stories, all the shared content like photos and short videos will disappear after 24 hours.


As a creative and innovative way of connecting with customers, the social giants are developing all kinds of hardware and applications that working in AR environment perfectly.

AI % & ChatBot

Even though Stephen Hawking warns that artificial intelligence could end mankind, more and more companies are devoting themselves to AI development, and the ChatBot is just a beginner. 

 Generation Z

The Generation Z, which was born between 1995 and 2012, already has a great buying power, so brands and companies should pay attention to the rising demand of them.


Influencer marketing is becoming one of the most commonly used strategies for band promotion nowadays. According to the research, influencers can bring 10X rise in conversion rate.

Mobile Ready

With the development of the technology, the smartphone is spreading in the world widely. People are spending more time on the Smartphones. So, it would be more important to optimize the online content for mobile devices in 2018.

Dark Social Messaging Platform

Dark social channels include messaging apps, email, and private browsing. Based on the investigation, dark social channel has a big market share of 69% in the worldwide.

 Hottest Social Media Trends in 2018