Top 4 Challenges for Brands Using International SEO Agencies
International SEO can be a challenging factor for any company that is looking to expand its business. There are some advantages, such as the ability to target customers in different countries and languages, but companies need to be aware of many disadvantages.
This puts fear in some companies, but the fact is that the opportunities that are open to you with international SEO far outweigh any of the concerns. With the help of the best SEO Company, you will quickly obtain the customers you have been looking for while still remaining in compliance with search engine standards.
What’s So Challenging About International SEO?
The fact that the internet is an international marketplace means that companies need to consider language differences. Although this is not always necessary, they also need to work with different cultures, as some sites are more universal in their appeal.
It might seem like you will be starting from scratch when you begin a new country and culture’s SEO campaign. However, it is possible to take advantage of localization SEO practices.
To do this, you will need to understand the culture and language more thoroughly so that your site can be optimized in the same way as local sites. The best SEO Company can help your business grow, but they need to understand all of the challenges involved in international SEO from the very beginning.
Many companies look at their current country’s cultures before starting a campaign for global search engine optimization. If they understand them well enough, they will make any adjustments needed in language and culture.
They should also pay attention to the way that keywords are translated between the country’s native languages. If you are not careful, there is a real possibility that you could end up with an entirely different site or one that has been purposefully manipulated for SEO purposes.
When you are doing the initial international SEO campaign, you must understand your target countries’ local cultures and their languages. The cultures will help to dictate how your sites are presented.
They may even require different colors, fonts, or designs. You can create an entire site for each country that targets their native language and cultures, or you could use one site that offers translations. It is important to remember that doing an effective international SEO campaign requires a lot of research and understanding of a manager.
Top 4 Challenges for Brands Using International SEO Agencies
1. Not Being Aware of Local Competitors
This is the first major problem for most international SEO campaigns. While some companies will look at primary competitors, they don’t always pay attention to smaller competitors located in different countries.
This is not a good thing for several reasons, including copyright issues and possible trademark infringement. There are chances that other companies are using your brand name, designs, or other unique features in their websites.
Before doing any of this work for international SEO campaigns, make sure that you have researched primary and secondary competitors.
2. Not Understanding Local Search Engine Preferences:
You may think that there is no difference between search engine preferences in one country versus another, but this is not true at all. What works in one country will not necessarily work in others.
When you start your SEO campaign, it is essential to do extensive research into local preferences. If you don’t take the time to learn these preferences through surveys and focus groups, you shouldn’t bother with an international marketing strategy at all.
3. Missing Keywords In Other Languages:
Keywords are an often overlooked problem that rears its head when you are working with SEO agencies. Different languages use different keywords, and it is essential to get the translations just right.
If you don’t do this correctly, the new country’s top search engines will not rank your site as well as they could otherwise. Not only can this be a waste of time and money, but it can also damage your reputation in the local market.
4. Having Wrong Site Structure For Search Engines:
Most people assume that websites work worldwide, or at least in most countries. Unfortunately, this is simply not true. This means that an international SEO campaign should include research into how sites are structured for each country’s local search engines.
The most effective way to do this is by looking at sites currently in the top ten positions of a country’s search results. This will also help you to see how things like meta keywords and meta descriptions work.
5 Steps To International SEO Success
Step 1: Check Out Local Search Engine Algorithms
When it comes down to international SEO, many different factors will come into play compared with an American market or even another European market. Before you begin your campaign, you need to make sure that you understand these differences well enough.
If not, your whole strategy could be ruined before it even starts because it simply does not work for local markets.
Step 2: Update Meta Information And Content In Foreign Languages
If you want to do an effective international SEO campaign, you must remember that languages are different. Languages use entirely different words in their content, and they also use different keywords for searches.
For example, the keyword “cat” may not mean the same in Spanish as in English. The best way to fix this issue is by hiring people from each country and doing translations themselves. This will help keep things more accurate and prevent errors from happening. It may take a lot of time and effort to do this, but it can be worth all of your hard work.
Step 3: Update Your Site To Different Local Domain Names
This step takes a bit of research on your part before it will be effective, but it is still necessary. You need to look into the various top-selling products in other countries and see what they are called.
For example, an American company may sell “boots” or “shoes,” but a German company would likely sell them as “pantoffels” or similar alternatives that people search for more frequently. Also, remember that you can’t just translate your domain name; you have to ensure that the foreign domain isn’t taken already.
Step 4: Consider International SEO Consultants
If all of this seems too much work to do yourself, consider hiring a professional from another country. This person will know how things work there and will be able to guide you. They can help you figure out which keywords to use and which sites to look at for more information. This is especially useful if there are many different dialects spoken in other countries.
Step 5: Consider Local Advertising
Once your site is ready to go, you need to make sure that you are optimizing for local advertising. This includes making sure that you have the translation correct and that any analytics will be more specific to a country. You should also look into local listings, if possible. This can help you get in front of customers even before they search for your brand.
International SEO is a lot more complex than most people think. It requires a lot of research, work, and dedication. Remember that it will likely take longer than you originally estimate to get everything set up correctly.
You may need to do some trial and error to find out what works well in different countries. Also, you have to be willing to put a lot of time and effort into the project if you want it to succeed. However, once everything is set up properly, your campaign will be successful.