Guest Blogging For SEO And Link Building Is Finally Dead, Says Matt Cutts

Matt Cutts Again. And this time Guest blogging is in the witness box waiting the Google verdict. So far Guest blogging has been used as a tool to make links but now onwards if you choose Guest blogging as link building tool, Google will take you on the task. The verdict is loud and clear. His message in response to a query regarding guest blogging For SEO And link building to the guest bloggers was quite clear:

“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company”

No guest blogging for link building, not at all. In his recent indulgence in a webmasters forum he was quite vocal of his view. He clarified that practice of using guest blogs for SEO purposes is almost outdated. He added that SEO ruined this space although quite popular as a whole.

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He clearly stated his message:

“In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.”

In response to a question posted in the forum, he clarified his intent. The very next guy asked the question that was pretended as if Google is planning to launch a full-fledged algorithm to sort out the guest blogging core.

Matt Responded following:

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”

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Holly Jahangiri
January 22, 2014 7:57 pm

Matt’s being a little disingenuous. Google’s accepting money for better placement in search is what caused SEO to exist, so when he says “SEO ruined this space” he should also admit that Google is complicit.

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