LinkedIn Peer Benchmarking Feature Announced For Premium Subscribers

Largest professional social network on Tuesday added a new feature to its platform. The feature called ‘peer benchmarking’ allows its LinkedIn’s premium subscribers opportunity to dig deeper into company pages and explore three exclusive key insights.

LinkedIn Peer Benchmarking Feature Announced

In an official blog post, Product leader and strategist Megan Kamil wrote that the feature offers more powers to Premium Business, Sales Navigator and Talent Solutions subscribers to use peer benchmarking for digging deeper into mine following three insights.

“Peer benchmarking gives you stronger comparative insights while saving you time. We hope this helps you work smarter, and we look forward to adding even more features that give you the insights you need to be successful.”

3 Key Insights to Dig via Peer Benchmarking:   

1. Total Employee Count:

Total employee count insight helps users to compare a company’s employee growth with those of its peers over periods of six months, one year or two years.

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LinkedIn Peer Benchmarking Feature

2. Employee distribution and headcount growth by function:

This insight gives users allows users to look at which functions are growing quickly across companies in similar spaces.

LinkedIn Peer Benchmarking Feature

3. Total Job Openings:

Third insight that could be explored further using Peer benchmarking is ‘Total job openings’. The insight offers an “inside look” at companies’ growth plans by comparing their job opening with those of their peers, across functions.

The post further reads that LinkedIn Peer Benchmarking Feature is currently rolling out for desktop users with applicable subscriptions. The feature will be rolling out for mobile in coming months.

LinkedIn Peer Benchmarking Feature Launched

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