LinkedIn is adding ‘Live access’ and ‘newsletter’ features to its creator Mode feature. Live access will be available to the users having Creator Mode on. The newsletter will let brands engage and connect audience effectively.
Creator Mode Live Access Feature
LinkedIn Live, when launched, was only available to the Members and the Pages with more than 150 followers and/or connections who met certain criteria. Now the feature is available to the creators so that they can take audience engagement to a new level.
LinkedIn creators with Creator Mode turned on can now broadcast to their followers in the app. It will help them maximize community engagement and boost their presence in the app. As per LinkedIn, Live videos generate 7x more reactions and 24x more comments than native videos on average.
Creator Mode Newsletter Feature
In addition to the above, LinkedIn is also giving creators access to newsletters to help them connect with their audience. When you publish a new article in your newsletter, your subscribers will get automatic notifications via push, in-app, and email notifications about your new content.
You can create a newsletter by clicking the ‘Write an article’ option at the top of the homepage. You will see the ‘Create a newsletter’ option if you have access to this feature. The platform however is not allowing requests for access to author newsletters.
Currently, Creator Mode is the only way to access the Newsletter option that alerts users to your new posts in the app. To note, the Creator Mode feature was launched in March with selected users. With new features being rolled out regularly, Linkedin is trying hard to improve your on-platform presence and following.
Live Access and Newsletter features are the tools for top creators. They give creators great opportunities to create and post engaging content more often to stay their audience engaged with captivating thoughts and insights.
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