The simple truth that even through the implementation of a simple idea, you can create a big business today is not particularly surprising to anyone. For some entrepreneurs, the problem lies in the originality of the idea and the protection of personal rights.
The experience of large corporations and large-scale projects clearly shows that even a simple copy can be the basis of an online business.
The example with social networks proves that not only Zuckenberg was a pioneer in social media, but, all his competitors were left behind, and Facebook became the undisputed leader. This can be explained by the strict sequence of startup development phases and a well-defined plan.
Modern startups: simple examples
Social networks occupy a special place in the list of successful examples. When the world got acquainted with the product of Mark Zuckenberg, a new and most promising niche of social media or a new communication format arose. If in the 2000s the idea was only in its infancy and gaining momentum, then since 2012, many projects began to compete with each other.
Spotify, Instagram, Pinterest are analogs of social networks. At first glance, they are very similar to each other, but each project was able to attract millions of users to its side.
The second volume business niche in the network is cloud services. There are also many large-scale and local examples, each of which is superior to its competitor in some way. At the same time, the cloud technology market is quite differentiated, perhaps for the simple reason that users are reluctant to change traditional services to innovative software products.
All the same, Dropbox from Drew Houston was able to outlive many of its competitors without offering the market any special innovations. Simplicity and ease of use of the service, excellent community, scalability, and stable operation allowed us to take a leading position in the data storage market.
Startup development experience has shown that for many companies the idea was not the most decisive factor. In the CIS countries, copying Western analogs is a fairly common type of startup. However, in conditions of fierce competition, the presence of an idea, interest, or desire does not mean possible success.
To achieve this goal, resources, market analysis, a development strategy, and a competent team will be required.
What will be required?
Hundreds of thousands of successful Internet projects conquer the minds of young entrepreneurs. Unlike offline, there is less dependence on start-up capital. The entry threshold can start from the purchase of equipment and the hiring of a work team.
For example, online courses do not require a real office. First of all, we need a competent information presentation, in which there will be competitive advantages.
For example, the Duolingo team did a brilliant job in the online learning segment by offering their clients a game-based methodology. At the same time, the monetization process is built on the simple principle of mutual income: the user can sell the first translated articles to his customers.
Of course, entering product niches will require start-up capital, preparation, and planning. It is also important to correctly assess your capabilities and analyze the competitive environment.
Typical stages of launching a startup online
Online promotion is distinguished by deep specifics and features, but in terms of building logic, it does not conflict with any offline business. It also requires clear planning of goals, motivation, risk analysis, and organizational structure:
Issues:
At the heart of the project, it is important to lay the solution to the current problem of the user. In a competitive environment without immediate motivation, the client will not part with the money.
Project format:
Mobile application, website, forum, software, game, online courses, or desktop application.
Business plan:
Basic document detailing all stages of production, launch, and deployment of the project.
Support and development:
An important aspect of future success, especially in mass segments where updates are required.
Promoting the project will require not only funds but also a working team, time, and daily painstaking work. All this is offered by Digitalsuits. An original idea, organization, and a motivated team remain the basic and main attributes of successful projects in the network.
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