Guide on How to Make a Social Media Video
Nowadays, you can interact with potential customers by posting fun and creative videos on social media. Anyone can make a video, even kids can do it, and you don’t need to take any course to learn video making skills.
How to Make a Social Media Video?
If you are going to record a video, you should do your best to make it interesting. It isn’t wise to waste your time uploading a lousy video and hoping people will watch it.
1. Planning the Video
Planning is the first step – ask yourself what the video is for, what message you want to convey and the goal you intend to achieve with the audience. Then, craft an outline for the video – the intro, main video content, and end.
You can make it interesting by crafting a storyline that features voice acting. A storyboard can be used to help you brainstorm ideas for the storyline. The first few seconds should be a branded intro to captivate the attention of the audience.
If your intro is boring, people will immediately have the impression that the video content will be boring too and switch to another video.
2. Keep the Video Short
When people are watching videos online, they usually have a few minutes to spare their attention. The key is to make your video short if you want people to finish watching your video. According to research, the audience attention span varies on each social media platform – 26 seconds for Instagram, 45 seconds on Twitter and 2 minutes for YouTube.
Ideally, the video should be kept to 10 seconds. You must be able to capture audience attention within 30 seconds, otherwise, you have lost the chance to convert.
3. Tweaking the Audio Quality in the Video
The audio in your video must be clear and the volume loud enough for the audience to make out what you are saying. Lousy audio quality is the reason why people turn their attention to other videos. If you notice some flaws in the audio quality, you can use a video editor to remove background noise.
4. Use Video Recording Equipment within Your Budget
You don’t have to let expensive video equipment stop you from making your video. You can capture a video with just your smartphone. Many smartphones have a video recording function.
You may have to invest in a tripod and phone holder in order to record the video steadily. It is also necessary to find a quiet location where you can record the video, for example, a room in the basement. Instead of using a built-in microphone, you can get an external microphone so that the video will have improved sound quality.
5. Add a CTA in the Video
The video should include at least one behaviour changing goal. The practice is called “Call to Action” (CTA), which tells the audience what to do next when they finished watching the video.
It can be as an annotation tag to certain objects in the video, for example, a tag on where you can buy the product featured in the video. More commonly, the CTA is placed at the end of the video like sign up, and try it now.
6. Add Subtitles to Video
You may want to consider adding subtitles to your video because many people like to watch videos with the sound turned off. This is especially true if they are in a place where no noise is allowed or in the office and they did not bring along their earphone. Without subtitles and sound, there is no way someone can understand the video and they will soon find it boring.
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