Google Discover has a particular way of choosing what content gets pushed out and presented to the users. If you want your content to get recognized by Discover, these are some of the ways you can optimize it and raise its chances of appearing in Google Discover Feed.
10 Steps to Optimize Content for Google Discover?
Google Discover is a new feature in Google Search that allows you to discover content from across the web. You can browse through articles, videos, and more from across the web, all from within Google Search. So, whether you’re looking for inspiration or just want to learn more about a topic, Google Discover is a great place to start.
1. Optimize your website for Google Accelerated Mobile Pages
One of the possibly biggest aspects of SEO is Google Accelerated Mobile Pages shortly AMPs. The reason why is that they were built to provide speed which is of great importance for the Google ranking factor.
Since they load very quickly, AMPs provide a very seamless and entertaining user experience for all devices.
The faster your website’s loading speed is, the more satisfactory the user experience your website has. On the other hand, if your web pages take a long time to load, you risk having reduced chances for higher rankings on SERPs.
Additionally, you’ll have lower chances of getting picked by Google Discover. So, if you optimize your AMPs, you’ll be able to provide an overall better user experience and increase your chances of appearing on Google Discover.
2. Produce unique and high-quality blog content
Google Discover doesn’t choose content randomly. It is specifically looking for quality content with meaningful and relevant information to online users that will provide a quality user experience. For that reason, Google Discover will always prioritize quality content.
If you want to be noticed by Discover, you need to make sure that you’re investing in your content creation process and putting out the best of the best. If content creation is something you’ve been struggling with, you can also try to outsource your content by hiring freelance writers.
The idea behind this approach is to ensure that you are regularly uploading new quality content and never falling behind. On top of that, your content will always align with the spatial order organization and provide you with desirable results.
3. Use high-quality visual materials
High-quality content is not only centered on well-written text. If you want to boost the quality of your content you should diversify it by uploading quality visuals as well. This includes adding videos and images to your articles that correspond with the topic of your choice.
According to statistics provided by HubSpot in 2020, 87% of video content marketers experienced an increase in their web traffic as a result of using visual content on their websites.
Another 80% of marketers claimed that visual materials in their content helped them boost their sales. Just remember when adding pictures to your content to make them at least 1,200 px wide, because that’s the usual Google standard.
4. Build trustworthiness
The next important factor is the trustworthiness of your content. How can you build trustworthiness? It’s easy. All you need is to use social media to your advantage. Social media platforms are places where you get to connect with your users and build a link of trust with them.
Once you start engaging with your users on social media platforms and create a genuine human connection with them, they’ll support your business by sharing your content and interacting with it in the comment section. All of this together can help improve your SEO.
Once Google Discover notices how much interaction your posts are gaining, it will deem your content trustworthy. This will inevitably increase your chances of ending up on Google Discover Feed.
5. Comply with SEO best practices
One of the most straightforward and effective ways to optimize your content for Google Discover is to follow the basic SEO rules and practices.
With high-quality SEO you will be able to boost your user experience and build a trustworthy relationship with your customers who will keep coming back to your website. Improved user experience will also help you gain more dwell time for your webpage.
Just keep in mind that dwell time and “Time on Page” are different things. Dwell time refers to the time a user lands from SERP on your website and the time they take to return to the Google results page. Thus, by simply optimizing your website and posts with the help of SEO, you’ll be able to boost your chances of being discovered by Google Discover.
These are some of the steps you can take to practice SEO strategies:
- Improve your site speed
- Make sure your website is mobile-responsive
- Optimize your website for mobile phones
- Use a secure socket layer certificate (SSL) to secure your website
6. Tell your people to follow you on Google Discover
On Google Discover, you can follow topics and brands you are interested in. However, your target audience may not find you and be able to follow you unless you tell them. That is why the easiest way to gather a following on Google Discover is to let people know you have a Google Discover profile and ask them to add your blog.
Once your audience adds you to Google Discover, they will get a notification every time Discover chooses blog content from your website. Google Discover will also recommend any quality content you put out that corresponds with the user’s queries and meets the content publishing policy.
7. Make sure your web pages are crawlable
One of the most crucial aspects of SEO is letting Google know about your content relevance, what your webpage represents, and other important information.
However, without Google crawling and page indexing, you don’t really have a chance of showing up on Google searches. That’s why you need to make your pages easy to crawl and get your web pages indexed by Google.
There are a few steps you can take to make that happen. For instance, you can use an XML sitemap for your pages. Be careful to choose only the ones that contain high-quality content though. You can use some other tools such as Yoast, FastIndex, or Google Search Console.
8. Follow Google’s content publishing policy
When publishing content for your website you also need to make sure your content is meeting Google’s content publishing policy and standards.
This is a very important factor when it comes to being chosen by Google Discover. Any type of content and blog post you publish needs to follow the Google News Guideline as well as comply with Webmaster Guidelines.
This is due to the fact that Google aims to improve user experience by providing content from websites that publish relevant, helpful, and quality pieces of information. If you want to be picked by Google Discover, your content has to be:
- Answer user queries
9. Publish popular blogs and evergreen content
Google Discover aims to provide users with a mix of relevant and fresh content and blog posts based on the users’ search history. This is how Google helps users keep up with the latest updates in their selected areas of interest.
If you make sure to always publish fresh and evergreen content, Google Discover is more likely to feature you in their Feed. This will drive bigger online traffic to your webpage, engage your readers, and boost your UX.
Once your content is chosen for the Feed, your website content will keep showing up on the rebranded Google Feed and it will continue to drive online traffic to your blog post. As time goes by, Google Discover will help you create a loyal community of readers who keep coming back to view your content.
10. Research your competitors
Lastly, you have to understand your competition and examine what they’re doing to make their content show up on Discover. Before you start your research ask yourself the following questions and this will help you gather the information and insight into the competition that you need:
- Why does Google Discover choose my competitors’ content over mine?
- What am I doing wrong that prevents my content from showing up on Discover Feed?
- What are my competitors doing in a different way?
- Why does their content succeed on Google Discover?
- Should I find new perspectives for my content to make it appear on Google Discover?
These are just some of the questions that will help you understand your competition and brainstorm new ideas and approaches you can take to content creation. The valuable insight you gather will help you find creative solutions and help you boost your content visibility.
Overall, Google Discover uses certain approaches in picking the content they will push out. Understanding their criteria, adjusting your content, connecting with your target audience, using powerful SEO tools and strategies, as well as researching your competition are just some of the most effective ways you can optimize your content for Google Discover.
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