How Instagram has Transformed the Fitness Industry?
What are the chances of you opening up Instagram and at least one person on your feed has posted a photo of their fitness regimes, healthy meals or new workout attire? The answer is high.
Fitness Industry and Instagram
Instagram’s popularity has been growing significantly over the last few years, particularly within the fitness industry. Whether you are repulsed or encouraged by it, Instagram has started a fitness revolution that cannot be avoided.
Our social media feeds have been flooded with images of the ideal which is perpetuated through society through a multitude of digital actions such as the ‘double tap’, shares and screenshots.
Why is Instagram so Popular within the Fitness Industry?
Instagram has provided personal trainers and fitness enthusiasts with a platform to offer advice and support for other that are trying to reach their fitness goals. People are attracted to the photo evidence that highlights progression and results which gives people the encouragement and attitude that anything is possible.
Whether you are working towards a bikini body, training towards your next bodybuilding competition, or simply just trying to lose/gain weight and tone up, Instagram has become society’s go-to platform for fitness inspiration and motivation with evidence that makes the impossible seem possible.
How Powerful is Instagram?
With over 1 billion monthly active users and over 95 million photos and videos uploaded every day, Instagram has an immense power to connect people from all over the world. Such power has enabled Instagram to become a platform for large businesses and organisations to gain more coverage for their brand and products.
It has also become such powerful platform within mobile and app developers that personal trainers, health experts and fitness enthusiasts can capitalise significantly on.
Diet plans, workouts and health supplements are increasingly promoted across social media, particularly now public figures and influencers can promote such brands on their Instagram accounts just by the upload of a photo and use of a hashtag.
Each day, our feeds are showered with images of what is sought to be the ‘ideal’ figure which promotes sculpted curves, defined abs, peachy glutes and solid muscles.
Although this can be seen as problematic as some deem it to be promoting unrealistic goals, the images can be used positively to show off personal achievements or as inspiration to encourages others to continue living a healthy lifestyle in order to see results.
Instagram has also caused significant movements in the fashion industry by infusing the world of style and sport, creating a hybrid style we now know as ‘athleisure’ which is currently one of the hottest trends.
Athleisure (the combination of gym wear and casual wear) has turned leggings, hoodies, sports bras and running trainers into one of the biggest areas for market growth as people have begun wearing them for social purposes as well as fitness purposes.
The athleisure explosion has been fuelled by the Instagram led cult of healthy living and clean eating. Influences are constantly posting pictures of themselves modelling new protein shake whilst wearing their latest gym apparel.
This trend can now be seen in popular high street shops such as H&M and Primark which have released fitness ranges in an attempt to keep up with the Instagram trends.
Instagram Food Revolution
In our Instagram era, one trend that has proliferated in recent years is the obsession with food photography.
It has now become the normality to sit and eagerly await your order, but not to eat it, to take a picture and upload it to Instagram. Let’s be honest, by the time we’ve got it Instagram worthy, the foods usually gone cold!
Instagram has transformed societies eating habits by displaying tonnes of delicious pictures of healthy food and recipes that are posted by fitness fanatics, encouraging people to eat healthy.
We are all now used to the idea that the camera eats first and thanks to Instagram, there is a lot of knowledge and information out there about healthy eating which has turned vegetables which were once something you would try and hide under you knife and fork, into delicious dishes that we can wait to eat.
The Influence of Influencers
Influencers have become extremely popular within the world of Instagram. The concept of an influencer is only possible because of how social media has changed how we perceive and process digital media.
Fitness influencers have become some of the most powerful across social media. Why? The fitness industry once claimed that achieving a dream body was only attainable for those that workout the hardest, like famous body builders and professional athletes.
Fitness influencers have squished this idea by making the notion of fitness achievable for everyone. In order to make money from this, influencers are constantly manipulating their digital image and capitalize off frequent brand opportunities for public exposure (more followers and likes).
Will Instagram Grow Even More?
As long as Instagram remains a place to share photos and high-quality content, then it is sure to continue to grow, particularly within the global fitness community.
So far, it has connected millions of fitness minded users, as well has encouraged people to lead a healthier and more active lifestyle which is a great thing and should carry on.
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