Google To Introduce Universal Analytics : The Next-Generation Analytics Platform
Google has finally announced the public release of its Universal Analytics. This is a Google analytics revamp that will change the face of Google analytics that is being used currently for a multi device world. The Universal Analytics was first introduced in October 2012 and released as a public beta in March next year that is 2013.
Universal Analytics now offers feature parity with Google Analytics (Classic version). User ID functionality, a premiere feature of UA is also being rolled out. User ID functionality is used to track users anonymously across different devices and sessions.
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