Google Stops Supporting Google Ads In Flash Format

In February this year, Google made an announcement that it will only allow HTML5 based ads on Google Display Network and DoubleClick Digital Marketing. The search engine finally implements what they said.


Now, the search engine juggernaut Google is removing the ability for advertisers to use Flash format for their ads in the Google Display Network and DoubleClick Digital Marketing. As the changes are implemented, advertisers won’t be able to upload ads in Flash format from today itself. Google added that advertisers can add only HTML5 based animated ads from today onward.

This is what Google posted in its Google+ blog post.

In February, we announced ( ) that the Google Display Network and DoubleClick Digital Marketing are now going 100% HTML5. Starting June 30th, 2016, display ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing.AdWords advertisers who use Flash ads in their campaigns have several ways to ensure your creative can continue to show on the Google Display Network. Read more here:

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