Google Gets Its New Logo And A Beautiful Typeface Too

Finally, Google, the search engine conglomerate and top-notch internet tech giant unveils its new logo along with the new typeface that supposedly will decide the company’s direction in future. In its latest blog post, Google explains the purpose behind the change.

Google summed up in the blog that the existing logo was tweaked and improved n number of times over the years, when Google was specially known as a search product that users interacted with on the desktop. But now, Google is a new entity and a suit of key services that require new branding and redesign. The new typeface of the company looks like Android’s Roboto font, but it’s actually Google’s new typeface Product Sans.

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Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.

Besides introducing Product Sans, Google also pushes a new four-dot animation that indicates when Google is working. They bounce when anticipate your query; animate like an equalizer while user is speaking and rotate when looking something for users.

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-Google Gets Its New Logo

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