Google Analytics Rolls Out Video Campaigns Report For YouTube TrueViews
This could be big news for Google analytics users. Google, the search engine biggie is introducing a new video campaign report in Google analytics. The report will give advertisers more precise tracking of the overall performance of their YouTube TrueViews ads that they manage using AdWords for video campaigns.
An official from Google said that the new report will be there in analytics account within this week. The feature will be tabbed in the AdWords section of Acquisition menu. The video campaign report will include following TrueView related metrics:
- Paid Views
- Cost Per View
- Website Clicks.
In order to make data available in analytics, you need to link the AdWords and analytics account and activate auto-tagging in the AdWords.
Story: Google Analytics Rolls Out Video Campaigns Report
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