Google Analytics To Introduce AdWords Integration For Mobile App Campaigns
The latest update on the Google Analytics blog is about the upgrade of their AdWords integration. The upgrade will help clients see the Mobile Apps campaigns in Google Analytics.
All that one is required to do is link the AdWords and Google Analytics accounts and enable auto-tagging. The step will provide users with an additional set of reports having comprehensive statistics on factors such as day parts, destination URLs and keyword positions.
On this upgrade, Google says, “these automatic reports show exactly how your search and display campaigns are performing and offer rich insights into the kind of users they’re driving to Google Play.”
(Google AdWords Integration For Mobile App Campaigns)